top of page
For general press inquiries, please contact press@ncm.com
Search
Cinema Ads Beat TV, Streaming and Digital on Attention, Study Finds
A study commissioned by National CineMedia from attention measurement firm Lumen Research, in collaboration with Dentsu, shows attention...
Mar 14, 20231 min read
NCM Releases Cinema Attention Measurement Study in collaboration with dentsu and Lumen
The breakthrough study concludes that cinema is the number one media platform for consumers' attention to advertising when measured...
Mar 14, 20234 min read
Cinema in the Media Mix: Benchmarking Attention to Cinema Ads vs All Other Media
Enter Attention Metrics. Growing in appeal among marketers, brands, and agencies as a means of leveling the playing field across media –...
Mar 13, 20231 min read
NCM Announces The Creative Ladder as the Charity Partner of the Cannes Young Lions Competition
FCB New York Joins NCM's Noovie Studios as Young Lions Content Production Partner Young Lions Judges Announced NEW YORK--(BUSINESS...
Feb 9, 20236 min read
Creative Ladder Named Official Charity Partner for Cannes Young Lions Competition
NCM selects Ryan Reynold’s charity, The Creative Ladder, as the 2023 philanthropic partner for the Young Lions Competition at the Cannes...
Feb 9, 20231 min read
Cinema advertising makes a play for more video ad dollars, but will buyers pay up?
NCM’s CRO Mike Rosen discusses the state of media buying and the rise of movie theater advertising. Read more.
Jan 29, 20231 min read
NCM Announces the Launch of the 2023 Young Lions Competition
NCM Deepens Investment to Support and Elevate Diverse Young Creatives with First Cannes Lions Marketing Campaign, Represent! Registration...
Jan 8, 20233 min read
Moviegoers Make Better Consumers
There’s no denying the power of the movies. They bring people together, shine a light on important social and cultural issues, and push...
Nov 30, 20221 min read
How Cinema Became Measurable
Since the beginning of motion pictures, cinema advertising has been part of the moviegoing experience, a brand building medium for...
Nov 18, 20222 min read
Can Big-Spending Moviegoers Help a Struggling Economy?
Affinity Solutions partnered with NCM for a study that linked sharp increases in consumer spending for some moviegoing consumers. The...
Nov 18, 20221 min read
National CineMedia Adds VIP Cinemas
National CineMedia (NCM) has announced the expansion of its network with the addition of VIP Cinemas. Headquartered in Lafayette,...
Nov 18, 20221 min read
NCM and Affinity Solutions Identifies Link Between In-Theater Experiences and Consumer Spending
New Economic Impact Report NEW YORK--(BUSINESS WIRE)-- Today, Affinity Solutions, the leading Consumer Purchase Data platform focused on...
Nov 17, 20224 min read
National CineMedia and Spotlight Cinema Networks Collaborate to Launch Elevate Cinema Network
Strategic relationship creates the largest luxury network in the cinema advertising space NEW YORK--(BUSINESS WIRE)-- National CineMedia...
Oct 18, 20223 min read
National CineMedia’s Amy Tunick Modernizing Pre-Show Movie Entertainment
Amy Tunick joined National CineMedia, the cinema advertising company, in August 2021 in the newly created role of SVP, chief marketing...
Sep 23, 20221 min read
National CineMedia Strikes Measurement Pact with iSpot
Now movie theaters are reaching out for new kinds of measurement. National CineMedia, the advertising network that represents more than...
Aug 25, 20221 min read
National CineMedia Integrates iSpot to Measure Cinema Advertising Alongside TV
Data Integration Deal Enables First of a Kind Measurement Offering in the Cinema Advertising Industry NEW YORK & BELLEVUE,...
Aug 25, 20224 min read
National CineMedia Expands Data Intelligence Platform, NCMx, with Neustar and ElementalTV
NCMxTM provides end to end insights, targeting and attribution for cinema advertisers. New product capabilities include on-screen...
Jul 7, 20224 min read
bottom of page