Press

NCM and Creative Ladder Announce 2023 Cannes Young Lions Winners

After a few years off, or in virtual mode, the Cannes Young Lions contest is back in person and the energy behind the global creative...

Cinema Ads Beat TV, Streaming and Digital on Attention, Study Finds

A study commissioned by National CineMedia from attention measurement firm Lumen Research, in collaboration with Dentsu, shows attention...

Creative Ladder Named Official Charity Partner for Cannes Young Lions Competition

NCM selects Ryan Reynold’s charity, The Creative Ladder, as the 2023 philanthropic partner for the Young Lions Competition at the Cannes...

Cinema advertising makes a play for more video ad dollars, but will buyers pay up?

NCM’s CRO Mike Rosen discusses the state of media buying and the rise of movie theater advertising. Read more.

How Cinema Became Measurable

Since the beginning of motion pictures, cinema advertising has been part of the moviegoing experience, a brand building medium for...

Can Big-Spending Moviegoers Help a Struggling Economy?

Affinity Solutions partnered with NCM for a study that linked sharp increases in consumer spending for some moviegoing consumers. The...

National CineMedia Adds VIP Cinemas

National CineMedia (NCM) has announced the expansion of its network with the addition of VIP Cinemas. Headquartered in Lafayette,...

National CineMedia’s Amy Tunick Modernizing Pre-Show Movie Entertainment

Amy Tunick joined National CineMedia, the cinema advertising company, in August 2021 in the newly created role of SVP, chief marketing...

National CineMedia Strikes Measurement Pact with iSpot

Now movie theaters are reaching out for new kinds of measurement. National CineMedia, the advertising network that represents more than...