But should every media employ shopping data? This post is part of a special three-part series on the state of the video advertising...

Gen Z isn’t watching TV, but they are watching something else. Discover where their attention really goes, and how advertisers can reach them.

National CineMedia announced the 2025 U.S. Young Lions winners, celebrating Gen Z and millennial creatives from top agencies like Amazon, Google, and Ogilvy. Winners will represent the U.S. at Cannes Lions.

But these two very different worlds have a ways to go before unlocking their combined potential This post is part of a special three-part...

In an evolving media landscape, cinema ads are making a comeback as brands seek younger, diverse audiences.

NCM has unveiled Bullseye, an exciting new addition to its NCMx™ suite, which uses AI-generated creative for hyper-local messaging at scale.

National CineMedia revives dividends, boosts stock buybacks, and expands AI ad tools as the cinema industry rebounds post-bankruptcy.

National CineMedia is teaming up with AI ad tech company AdGreetz to bring dynamic ad insertion to cinemas. The ad product, Bullseye,...

NCM announced this year's finalists of the Cannes Lions International Festival of Creativity's US Young Lions competition.

National CineMedia (NCM) has announced WhyHunger as its official non-profit partner for the 2025 Cannes Lions Young Lions Competition.

NCM celebrates 10 years as the US representative for Cannes Lions National CineMedia brings its U.S. Lions community together for Cannes...

For the first time, NCM worked with CJ 4DPLEX’s sensory experience to tie it into an ad through a deal with Comcast’s Xfinity and Regal.

Cinemagoers generated record domestic Thanksgiving box-office returns, according to data from industry tracker Comscore.

As someone who gets motion sick easily and doesn't love unexpected things coming at me, 4DX has never been my cup of tea. However, as a...

The spot is directed by Alice Brooks, Wicked’s director of photography. Comcast and Xfinity have released a new TV spot celebrating the...

Film from Goodby, Silverstein & Partners taps into the power of connection, friendship and achieving your dreams.

A new Comcast Xfinity ad campaign is the first ever to be shown in 4DX in select U.S. sites where audiences will "feel the magic of Oz."

A short film called 'Stay Connected to your Dreams' was inspired by one of Grande's tweets in 2011.

Xfinity and Comcast released 'Stay Connected to Your Dreams' to promote 'Wicked.'

After pent-up demand from the pandemic, experiential marketing is back in the mix of being a critical component to a marketing plan.

Cinema's unique platform and innovations like programmatic buying premium placements ensure its unique value in today's media landscape.

Storytellers and brands have few platforms that can capture consumers' attention and bring them messaging similar to the way movie...

NCM is the US rep for Cannes Lions, Delta sponsored the American team CANNES, France—The Young Lions competition ended last week with...

NCM and Screenvision collaborated to bring cinema data into Nielsen's Respondent Level Data (RLD) feed, helping media agencies and planners.