National CineMedia is now integrated into VideoAmp's cross-platform media planning technology, marking the first time cinema has been included in a unified planning solution of this type. The integration enables advertisers to plan campaigns across streaming, CTV, digital video, audio, and cinema environments within a single framework, bringing NCM's moviegoer data from 17,000 screens across 1,300 theaters in 184 markets into cross-platform planning.

These days, did a movie even come out if it wasn’t embedded in every corner of culture? Apple’s marketing for F1: The Movie echoed the immersive frenzy of Barbie—from out‑of‑home visuals and surprise Brad Pitt appearances to personalized iPhone push notifications. The campaign turned the film into a cultural event, uniting F1 fans and mainstream audiences months before opening.

In this MM+M podcast episode, industry leaders explore how pharma marketers can effectively reach healthcare providers and patients in today’s fragmented media landscape. Featuring insights from National CineMedia (NCM), the discussion covers the challenges of regulatory compliance, audience targeting, and media strategy—highlighting how high-impact channels like cinema are delivering real engagement and measurable results.

National CineMedia (NCM) expands its premium, in-theater video advertising inventory to programmatic buyers through Vistar’s supply-side platform (SSP), creating an additional, highly efficient buying path for brands looking to reach coveted cinema audiences and providing advertisers access to NCM’s suite of data-driven solutions.