These days, did a movie even come out if it wasn’t embedded in every corner of culture? Apple’s marketing for F1: The Movie echoed the immersive frenzy of Barbie—from out‑of‑home visuals and surprise Brad Pitt appearances to personalized iPhone push notifications. The campaign turned the film into a cultural event, uniting F1 fans and mainstream audiences months before opening.

In this MM+M podcast episode, industry leaders explore how pharma marketers can effectively reach healthcare providers and patients in today’s fragmented media landscape. Featuring insights from National CineMedia (NCM), the discussion covers the challenges of regulatory compliance, audience targeting, and media strategy—highlighting how high-impact channels like cinema are delivering real engagement and measurable results.

National CineMedia (NCM) expands its premium, in-theater video advertising inventory to programmatic buyers through Vistar’s supply-side platform (SSP), creating an additional, highly efficient buying path for brands looking to reach coveted cinema audiences and providing advertisers access to NCM’s suite of data-driven solutions.

A strong Memorial Day Weekend box office has analysts and marketers hoping for pre-pandemic levels of movie magic.

NCM and iSpot announced in June that they’re expanding their partnership to provide the first-ever scaled, third-party measurement of in-theater ads, specifically those that run during trailers before a movie begins. For the first time, NCM will integrate its household-level exposure data with iSpot’s unified cross-platform and outcomes-based measurement solutions.

National CineMedia, the largest cinema advertising platform in the US, and cross‑platform TV ad measurement company iSpot, have announced the companies are deepening their partnership – with independent, in‑cinema measurement of advertisements that appear in the trailers before movies begin. The deal marks NCM’s first integration of advertising information with a third‑party measurement provider…

iSpot and National CineMedia have partnered to launch the first scaled measurement of cinema ads, enabling brands to track performance alongside TV, digital, and streaming. The integration provides real-time insights, including reach, frequency, and sales impact—positioning cinema as a measurable, outcomes-driven media channel.

National CineMedia is partnering with Operative to modernize its ad-sales operations using AI-powered cloud tools. The collaboration will enhance forecasting, speed up proposal workflows, and improve campaign performance across NCM’s nationwide cinema network.

Despite changing technology and the rise of streaming, industry leaders at DEG's EnTech Fest said movie theaters remain essential. National CineMedia’s Tom Lesinski noted cinema has outlasted formats like DVD, continuing to drive value. Lionsgate execs agreed theatrical releases are key to consumer perception and streaming success. While box office numbers haven’t fully recovered, the theatrical window has stabilized and remains a vital part of the entertainment business.

Get to know Amy Tunick, CMO of National CineMedia (NCM).

CTV promised advertisers deep engagement and precision targeting—but the reality hasn’t delivered. Viewers face too many choices, ads are often repetitive or ignored, and attention is fragmented. As Catherine Sullivan argues, “This wasn’t innovation.” The tech and infrastructure still aren’t ready to meet the hype.

Join Adweek's Jenny Rooney as she speaks with Amy Tunick, CMO of National CineMedia (NCM) on episode 316 of the Marketing Vanguard podcast.

But should every media employ shopping data? This post is part of a special three-part series on the state of the video advertising...

Gen Z isn’t watching TV, but they are watching something else. Discover where their attention really goes, and how advertisers can reach them.

National CineMedia announced the 2025 U.S. Young Lions winners, celebrating Gen Z and millennial creatives from top agencies like Amazon, Google, and Ogilvy. Winners will represent the U.S. at Cannes Lions.

But these two very different worlds have a ways to go before unlocking their combined potential This post is part of a special three-part...

In an evolving media landscape, cinema ads are making a comeback as brands seek younger, diverse audiences.

NCM has unveiled Bullseye, an exciting new addition to its NCMx™ suite, which uses AI-generated creative for hyper-local messaging at scale.

National CineMedia revives dividends, boosts stock buybacks, and expands AI ad tools as the cinema industry rebounds post-bankruptcy.

National CineMedia is teaming up with AI ad tech company AdGreetz to bring dynamic ad insertion to cinemas. The ad product, Bullseye,...

NCM announced this year's finalists of the Cannes Lions International Festival of Creativity's US Young Lions competition.

National CineMedia (NCM) has announced WhyHunger as its official non-profit partner for the 2025 Cannes Lions Young Lions Competition.

NCM celebrates 10 years as the US representative for Cannes Lions National CineMedia brings its U.S. Lions community together for Cannes...

For the first time, NCM worked with CJ 4DPLEX’s sensory experience to tie it into an ad through a deal with Comcast’s Xfinity and Regal.