For the first time, NCM worked with CJ 4DPLEX’s sensory experience to tie it into an ad through a deal with Comcast’s Xfinity and Regal.

Cinemagoers generated record domestic Thanksgiving box-office returns, according to data from industry tracker Comscore.

As someone who gets motion sick easily and doesn't love unexpected things coming at me, 4DX has never been my cup of tea. However, as a...

The spot is directed by Alice Brooks, Wicked’s director of photography. Comcast and Xfinity have released a new TV spot celebrating the...

Film from Goodby, Silverstein & Partners taps into the power of connection, friendship and achieving your dreams.

A new Comcast Xfinity ad campaign is the first ever to be shown in 4DX in select U.S. sites where audiences will "feel the magic of Oz."

A short film called 'Stay Connected to your Dreams' was inspired by one of Grande's tweets in 2011.

Xfinity and Comcast released 'Stay Connected to Your Dreams' to promote 'Wicked.'

After pent-up demand from the pandemic, experiential marketing is back in the mix of being a critical component to a marketing plan.

Cinema's unique platform and innovations like programmatic buying premium placements ensure its unique value in today's media landscape.

Storytellers and brands have few platforms that can capture consumers' attention and bring them messaging similar to the way movie...

NCM is the US rep for Cannes Lions, Delta sponsored the American team CANNES, France—The Young Lions competition ended last week with...

NCM and Screenvision collaborated to bring cinema data into Nielsen's Respondent Level Data (RLD) feed, helping media agencies and planners.

Nerds is partnering with NCM to bring the first holographic activation to select movie theaters.

Winners of the 2024 Young Lions competition were announced on April 17th.

Media organizations that hone in on their strength can overcome the ongoing disruption of audience fragmentation. Why it matters:...

NCM is bringing new offerings to market for advertisers seeking solutions in the $20 billion-plus video upfront marketplace.

Gold House, the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, has been named...

National CineMedia (NCM), the largest cinema advertising platform in the U.S., announced Monday a new five-year exclusive agreement with...

On January 9, E.l.f. Beauty released a 15-minute short film on Amazon Freevee and YouTube called “Cosmetic Criminals.” Then on January...

Playing ahead of the Mean Girls movie, the satire is the lengthiest branded content ever to run on the big screen.

National CineMedia (NCM) is hoping to attract even more talent to the Cannes Young Lions program as it kicks off its 2024 competition as...

Most of the media trade headlines revolve around connected TV, search and programmatic buying of digital inventory. Far less attention is...

In-theater advertising firm National CineMedia unveiled its third quarter earnings on Tuesday, the first quarterly results since the...