National CineMedia, Inc. announced the strategic acquisition of Spotlight Cinema Networks, adding high‑scale luxury cinema inventory, increasing national market share by ~6% and expanding presence in key New York and Los Angeles markets by 30%. This move strengthens NCM’s platform for premium advertisers and aligns with its growth strategy for 2026 and beyond.

National CineMedia partners with Vistar Media to expand programmatic access to cinema ad inventory, offering brands an efficient, data-driven way to reach engaged moviegoers on the big screen through Vistar’s SSP.

iSpot and National CineMedia have partnered to launch the first scaled measurement of cinema ads, enabling brands to track performance alongside TV, digital, and streaming. The integration provides real-time insights, including reach, frequency, and sales impact—positioning cinema as a measurable, outcomes-driven media channel.

NCM announced the winning teams in the Digital, Film, Media, PR and Print categories of the 2025 US Young Lions competition. The five winning teams will compete in person as TEAM USA in the global Young Lions Competition at this year's Cannes Lions International Festival of Creativity in June.