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Data

But First, Data

NCMx, our proprietary data intelligence platform, powers your brand message before, during and after the moviegoing experience – from the big screen and lobby experience to OTT/CTV, digital, and social. By leveraging one of the largest deterministic moviegoer datasets, we’re able to target and retarget audiences to help deliver on your campaign’s KPIs, from planning to reporting, and everything in between.

Measurement

Results That Speak for Themselves

Even beyond theater advertising, the effectiveness of the NCMx platform is unparalleled in the media industry on the whole. We’ll let the numbers do the talking.

NCMx Data Stats

Putting It All Together

We optimize campaigns for reach, frequency, and attribution metrics to give brands a 360-degree view of consumer behavior and performance. The end results are greater attention, engagement, and return on your cinema advertising investment.

National CineMedia (NCM) is the largest cinema advertising platform in the U.S., uniting brands with sought-after young, diverse audiences through the power of movies and popular culture. A premium video, full-funnel marketing solution for advertisers, NCM enhances marketers' ability to measure and drive results. NCM’s leading preshow, The Noovie® Show is presented exclusively in 42 leading national and regional theater circuits – including the only three national chains: AMC Entertainment Inc., Cinemark Holdings, Inc. and Regal Entertainment Group. NCM's cinema platform has over 18,200 screens in more than 1,400 theaters across 190 Designated Market Areas® (including all of the top 50).

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