NCM and Creative Ladder Announce 2023 Cannes Young Lions Winners
After a few years off, or in virtual mode, the Cannes Young Lions contest is back in person and the energy behind the global creative...
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- Mar 14
- 1 min
Cinema Ads Beat TV, Streaming and Digital on Attention, Study Finds
A study commissioned by National CineMedia from attention measurement firm Lumen Research, in collaboration with Dentsu, shows attention...
- Mar 14
- 4 min
NCM Releases Cinema Attention Measurement Study in collaboration with dentsu and Lumen
The breakthrough study concludes that cinema is the number one media platform for consumers' attention to advertising when measured...
- Feb 9
- 6 min
NCM Announces The Creative Ladder as the Charity Partner of the Cannes Young Lions Competition
FCB New York Joins NCM's Noovie Studios as Young Lions Content Production Partner Young Lions Judges Announced NEW YORK--(BUSINESS...
- Feb 9
- 1 min
Creative Ladder Named Official Charity Partner for Cannes Young Lions Competition
NCM selects Ryan Reynold’s charity, The Creative Ladder, as the 2023 philanthropic partner for the Young Lions Competition at the Cannes...
- Jan 29
- 1 min
Cinema advertising makes a play for more video ad dollars, but will buyers pay up?
NCM’s CRO Mike Rosen discusses the state of media buying and the rise of movie theater advertising. Read more.
- Jan 8
- 3 min
NCM Announces the Launch of the 2023 Young Lions Competition
NCM Deepens Investment to Support and Elevate Diverse Young Creatives with First Cannes Lions Marketing Campaign, Represent! Registration...
- Nov 30, 2022
- 1 min
Moviegoers Make Better Consumers
There’s no denying the power of the movies. They bring people together, shine a light on important social and cultural issues, and push...
- Nov 18, 2022
- 2 min
How Cinema Became Measurable
Since the beginning of motion pictures, cinema advertising has been part of the moviegoing experience, a brand building medium for...
- Nov 18, 2022
- 1 min
Can Big-Spending Moviegoers Help a Struggling Economy?
Affinity Solutions partnered with NCM for a study that linked sharp increases in consumer spending for some moviegoing consumers. The...
- Nov 18, 2022
- 1 min
National CineMedia Adds VIP Cinemas
National CineMedia (NCM) has announced the expansion of its network with the addition of VIP Cinemas. Headquartered in Lafayette,...
- Nov 17, 2022
- 4 min
NCM and Affinity Solutions Identifies Link Between In-Theater Experiences and Consumer Spending
New Economic Impact Report NEW YORK--(BUSINESS WIRE)-- Today, Affinity Solutions, the leading Consumer Purchase Data platform focused on...
- Oct 18, 2022
- 3 min
National CineMedia and Spotlight Cinema Networks Collaborate to Launch Elevate Cinema Network
Strategic relationship creates the largest luxury network in the cinema advertising space NEW YORK--(BUSINESS WIRE)-- National CineMedia...
- Sep 23, 2022
- 1 min
National CineMedia’s Amy Tunick Modernizing Pre-Show Movie Entertainment
Amy Tunick joined National CineMedia, the cinema advertising company, in August 2021 in the newly created role of SVP, chief marketing...
- Aug 25, 2022
- 1 min
National CineMedia Strikes Measurement Pact with iSpot
Now movie theaters are reaching out for new kinds of measurement. National CineMedia, the advertising network that represents more than...
- Aug 25, 2022
- 4 min
National CineMedia Integrates iSpot to Measure Cinema Advertising Alongside TV
Data Integration Deal Enables First of a Kind Measurement Offering in the Cinema Advertising Industry NEW YORK & BELLEVUE,...
- Jul 7, 2022
- 4 min
National CineMedia Expands Data Intelligence Platform, NCMx, with Neustar and ElementalTV
NCMxTM provides end to end insights, targeting and attribution for cinema advertisers. New product capabilities include on-screen...
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