The creator economy has grown into a $250 billion force, shaping culture and driving influence far beyond YouTube and TikTok. But most creators are still stuck on small screens. Cinema offers what digital feeds can’t—scale, cultural impact, and unmatched attention. With box office audiences booming and ads delivering more attention than mobile, the big screen is the next stage for creators. For brands, it’s a chance to amplify reach, engage Gen Z, and deliver real results.

These days, did a movie even come out if it wasn’t embedded in every corner of culture? Apple’s marketing for F1: The Movie echoed the immersive frenzy of Barbie—from out‑of‑home visuals and surprise Brad Pitt appearances to personalized iPhone push notifications. The campaign turned the film into a cultural event, uniting F1 fans and mainstream audiences months before opening.

In this MM+M podcast episode, industry leaders explore how pharma marketers can effectively reach healthcare providers and patients in today’s fragmented media landscape. Featuring insights from National CineMedia (NCM), the discussion covers the challenges of regulatory compliance, audience targeting, and media strategy—highlighting how high-impact channels like cinema are delivering real engagement and measurable results.

National CineMedia (NCM) expands its premium, in-theater video advertising inventory to programmatic buyers through Vistar’s supply-side platform (SSP), creating an additional, highly efficient buying path for brands looking to reach coveted cinema audiences and providing advertisers access to NCM’s suite of data-driven solutions.