National CineMedia (NCM) and TransUnion have partnered to integrate NCM’s theatrical exposure data into TransUnion’s cross platform attribution solution. The collaboration gives advertisers full-funnel, data-driven visibility into how cinema ads drive performance alongside digital, CTV, social and other channels.

National CineMedia, Inc. announced the strategic acquisition of Spotlight Cinema Networks, adding high‑scale luxury cinema inventory, increasing national market share by ~6% and expanding presence in key New York and Los Angeles markets by 30%. This move strengthens NCM’s platform for premium advertisers and aligns with its growth strategy for 2026 and beyond.

The creator economy has grown into a $250 billion force, shaping culture and driving influence far beyond YouTube and TikTok. But most creators are still stuck on small screens. Cinema offers what digital feeds can’t—scale, cultural impact, and unmatched attention. With box office audiences booming and ads delivering more attention than mobile, the big screen is the next stage for creators. For brands, it’s a chance to amplify reach, engage Gen Z, and deliver real results.

These days, did a movie even come out if it wasn’t embedded in every corner of culture? Apple’s marketing for F1: The Movie echoed the immersive frenzy of Barbie—from out‑of‑home visuals and surprise Brad Pitt appearances to personalized iPhone push notifications. The campaign turned the film into a cultural event, uniting F1 fans and mainstream audiences months before opening.