National CineMedia (NASDAQ: NCMI) (“NCM”), the leading cinema advertising platform in the U.S. and a leading provider of digital signage, experiential solutions, and media network management, and Creative Realities, Inc. (NASDAQ: CREX) (“CRI”), a leading provider of digital media and AdTech solutions, today announced a new partnership to significantly expand and modernize AMC Theatres’ (NYSE: AMC) in-lobby media footprint across 285 locations nationwide.

National CineMedia (NASDAQ:NCMI) (“NCM”), the largest cinema advertising platform in the US, today announced Bernadette McCabe as Vice President, Exhibitor Relations for NCM and Spotlight, effective May 5, 2026. McCabe will succeed Jennifer Lupo, who will retire from the Company on May 4, 2026. McCabe and Lupo will continue to work closely to ensure a seamless transition for the Company’s partners.

National CineMedia (NASDAQ: NCMI), the US Representative of the Cannes Lions International Festival of Creativity, has announced the Top 25 finalist teams for the 2026 US Young Lions Competition. This year's brief challenged competitors to reimagine fundraising efforts for nonprofit partner Save The Music, engaging a new generation of music lovers. Finalists span five categories: Digital, Film, Media, PR, and Print.

National CineMedia is now integrated into VideoAmp's cross-platform media planning technology, marking the first time cinema has been included in a unified planning solution of this type. The integration enables advertisers to plan campaigns across streaming, CTV, digital video, audio, and cinema environments within a single framework, bringing NCM's moviegoer data from 17,000 screens across 1,300 theaters in 184 markets into cross-platform planning.

National CineMedia announced Save The Music Foundation as the official non-profit partner for the 2026 US Young Lions Competition. The organization is featured in the 2026 competition brief, inviting registered advertising, marketing, and communications professionals to develop creative ideas that support the foundation’s mission. Winning teams will travel as TEAM USA to the Cannes Lions International Festival of Creativity.

National CineMedia has launched the 2026 US Young Lions Competition, marking its 11th year as the US Representative for the Cannes Lions International Festival of Creativity. Open to advertising, marketing, and communications professionals born after June 20, 1995, competitors will vie across five categories to form TEAM USA and compete in Cannes. NCM also introduces PMCI as its first title sponsor of the competition.

National CineMedia (NCM) and TransUnion have partnered to integrate NCM’s theatrical exposure data into TransUnion’s cross platform attribution solution. The collaboration gives advertisers full-funnel, data-driven visibility into how cinema ads drive performance alongside digital, CTV, social and other channels.

National CineMedia, Inc. announced the strategic acquisition of Spotlight Cinema Networks, adding high‑scale luxury cinema inventory, increasing national market share by ~6% and expanding presence in key New York and Los Angeles markets by 30%. This move strengthens NCM’s platform for premium advertisers and aligns with its growth strategy for 2026 and beyond.

The creator economy has grown into a $250 billion force, shaping culture and driving influence far beyond YouTube and TikTok. But most creators are still stuck on small screens. Cinema offers what digital feeds can’t—scale, cultural impact, and unmatched attention. With box office audiences booming and ads delivering more attention than mobile, the big screen is the next stage for creators. For brands, it’s a chance to amplify reach, engage Gen Z, and deliver real results.

These days, did a movie even come out if it wasn’t embedded in every corner of culture? Apple’s marketing for F1: The Movie echoed the immersive frenzy of Barbie—from out‑of‑home visuals and surprise Brad Pitt appearances to personalized iPhone push notifications. The campaign turned the film into a cultural event, uniting F1 fans and mainstream audiences months before opening.

In this MM+M podcast episode, industry leaders explore how pharma marketers can effectively reach healthcare providers and patients in today’s fragmented media landscape. Featuring insights from National CineMedia (NCM), the discussion covers the challenges of regulatory compliance, audience targeting, and media strategy—highlighting how high-impact channels like cinema are delivering real engagement and measurable results.

National CineMedia (NCM) expands its premium, in-theater video advertising inventory to programmatic buyers through Vistar’s supply-side platform (SSP), creating an additional, highly efficient buying path for brands looking to reach coveted cinema audiences and providing advertisers access to NCM’s suite of data-driven solutions.

National CineMedia partners with Vistar Media to expand programmatic access to cinema ad inventory, offering brands an efficient, data-driven way to reach engaged moviegoers on the big screen through Vistar’s SSP.

A strong Memorial Day Weekend box office has analysts and marketers hoping for pre-pandemic levels of movie magic.

NCM and iSpot announced in June that they’re expanding their partnership to provide the first-ever scaled, third-party measurement of in-theater ads, specifically those that run during trailers before a movie begins. For the first time, NCM will integrate its household-level exposure data with iSpot’s unified cross-platform and outcomes-based measurement solutions.

National CineMedia, the largest cinema advertising platform in the US, and cross‑platform TV ad measurement company iSpot, have announced the companies are deepening their partnership – with independent, in‑cinema measurement of advertisements that appear in the trailers before movies begin. The deal marks NCM’s first integration of advertising information with a third‑party measurement provider…

iSpot and National CineMedia have partnered to launch the first scaled measurement of cinema ads, enabling brands to track performance alongside TV, digital, and streaming. The integration provides real-time insights, including reach, frequency, and sales impact—positioning cinema as a measurable, outcomes-driven media channel.

National CineMedia is partnering with Operative to modernize its ad-sales operations using AI-powered cloud tools. The collaboration will enhance forecasting, speed up proposal workflows, and improve campaign performance across NCM’s nationwide cinema network.

Despite changing technology and the rise of streaming, industry leaders at DEG's EnTech Fest said movie theaters remain essential. National CineMedia’s Tom Lesinski noted cinema has outlasted formats like DVD, continuing to drive value. Lionsgate execs agreed theatrical releases are key to consumer perception and streaming success. While box office numbers haven’t fully recovered, the theatrical window has stabilized and remains a vital part of the entertainment business.

Get to know Amy Tunick, CMO of National CineMedia (NCM).

CTV promised advertisers deep engagement and precision targeting—but the reality hasn’t delivered. Viewers face too many choices, ads are often repetitive or ignored, and attention is fragmented. As Catherine Sullivan argues, “This wasn’t innovation.” The tech and infrastructure still aren’t ready to meet the hype.

Join Adweek's Jenny Rooney as she speaks with Amy Tunick, CMO of National CineMedia (NCM) on episode 316 of the Marketing Vanguard podcast.

But should every media employ shopping data? This post is part of a special three-part series on the state of the video advertising...

Gen Z isn’t watching TV, but they are watching something else. Discover where their attention really goes, and how advertisers can reach them.