CTV promised advertisers deep engagement and precision targeting—but the reality hasn’t delivered. Viewers face too many choices, ads are often repetitive or ignored, and attention is fragmented. As Catherine Sullivan argues, “This wasn’t innovation.” The tech and infrastructure still aren’t ready to meet the hype.

But should every media employ shopping data? This post is part of a special three-part series on the state of the video advertising...

Gen Z isn’t watching TV, but they are watching something else. Discover where their attention really goes, and how advertisers can reach them.

NCM announced the winning teams in the Digital, Film, Media, PR and Print categories of the 2025 US Young Lions competition. The five winning teams will compete in person as TEAM USA in the global Young Lions Competition at this year's Cannes Lions International Festival of Creativity in June.

National CineMedia announced the 2025 U.S. Young Lions winners, celebrating Gen Z and millennial creatives from top agencies like Amazon, Google, and Ogilvy. Winners will represent the U.S. at Cannes Lions.

But these two very different worlds have a ways to go before unlocking their combined potential This post is part of a special three-part...

NCM & DCDC have completed their transition, with DCDC now delivering NCM ads to 1,400+ theaters & 18,000+ screens.

In an evolving media landscape, cinema ads are making a comeback as brands seek younger, diverse audiences.

NCM has unveiled Bullseye, an exciting new addition to its NCMx™ suite, which uses AI-generated creative for hyper-local messaging at scale.

NCM announces new partnership with AdGreetz to expand AI powered hyper-local targeting with new product Bullseye, powered by NCMx

National CineMedia revives dividends, boosts stock buybacks, and expands AI ad tools as the cinema industry rebounds post-bankruptcy.

National CineMedia is teaming up with AI ad tech company AdGreetz to bring dynamic ad insertion to cinemas. The ad product, Bullseye,...

NCM announced this year's finalists of the Cannes Lions International Festival of Creativity's US Young Lions competition.

National CineMedia (NCM) has announced WhyHunger as its official non-profit partner for the 2025 Cannes Lions Young Lions Competition.

NCM celebrates 10 years as the US representative for Cannes Lions National CineMedia brings its U.S. Lions community together for Cannes...

National CineMedia (NCM) has launched the 2025 US Young Lions competition. Registration is open until 1/17/25.

For the first time, NCM worked with CJ 4DPLEX’s sensory experience to tie it into an ad through a deal with Comcast’s Xfinity and Regal.

Cinemagoers generated record domestic Thanksgiving box-office returns, according to data from industry tracker Comscore.

As someone who gets motion sick easily and doesn't love unexpected things coming at me, 4DX has never been my cup of tea. However, as a...

National CineMedia, in Partnership with CJ 4DPLEX and Regal, Brings Xfinity’s Campaign for Universal Pictures’ Wicked to Life

The spot is directed by Alice Brooks, Wicked’s director of photography. Comcast and Xfinity have released a new TV spot celebrating the...

Film from Goodby, Silverstein & Partners taps into the power of connection, friendship and achieving your dreams.

A new Comcast Xfinity ad campaign is the first ever to be shown in 4DX in select U.S. sites where audiences will "feel the magic of Oz."

A short film called 'Stay Connected to your Dreams' was inspired by one of Grande's tweets in 2011.