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The Unreachables are at the Movies

Our audience is that hard-to-reach advertising sweet spot of young, diverse, highly engaged Gen Zs and Millennials. Hundreds of millions of moviegoers experience the world’s best content on the biggest screens each year, and NCM delivers a premier, uncluttered, unskippable ad experience. 

Cinema Advertising


Median Age


Diverse Weekly


Gen Z &


Spend Rate vs 
the General Pop


Unmatched Scale


As the largest cinema advertising network in the country, we reach one out of every two 18-34-year-olds in the US each year, delivering 72% of opening weekend box office. With theaters across top markets in the US (190 to be exact), we connect brands more strategically with diverse audiences so your in-theater ads and custom content can achieve maximum effectiveness.


Measurable Engagement


We cover the full consumer journey, from that hot trailer dropping to dining and shopping after seeing the movie! Our in-theatre advertising, original content and lobby activations connect with audiences when they’re at the movies, while innovative media extensions ensure we keep the conversation going long after.


National CineMedia (NCM) is America's Movie Network. As the largest cinema advertising platform in the U.S., we unite brands with young, diverse audiences through the power of movies and popular culture. NCM’s advertising network of movie theatres offers broad reach and unparalleled audience engagement with more than 18,400 screens in over 1,450 theaters in 190 Designated Market Areas® (all of the top 50). NCM Digital and Digital-Out-Of-Home (DOOH) advertising networks go beyond movie theaters extending the reach of big screen campaigns into online, mobile, and place-based marketing programs to reach movie and entertainment lovers everywhere.

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