About the US Lions Community
At the 2024 festival, NCM launched the US Lions Community, designed to connect the ad industry's rising stars with the most established executives and inspire creative leadership throughout the year, at every career level. The core program pillars are Mentorship, Networking, Leadership, and Creativity.
Join this vibrant community today!
2025 US Young Lions Competition Soared to New Heights
The 2025 cycle of the US Young Lions competition was our biggest yet—welcoming a record-breaking number of registered teams! With so many bold, creative ideas in play, our distinguished panel of jurors had the tough task of selecting the most innovative finalists.
After in-person presentations and a TEAM USA Winners Announcement event in April, the winning teams and their standout work were revealed. Meet TEAM USA here
Further Accolades
The winners of the Bold Impact competition, sponsored by OMD, and the Young Lions Titanium Award sponsored by StrawberryFrog were also been announced.
Young Lions Global Competitions
At the Cannes Lions Festival of Creativity, the Young Lions competitions lit up the creative stage as over 400 emerging talents from around the globe put their ideas to the test. These rising stars competed in real time, with every entry judged by the official Cannes Lions juries.
We’re thrilled to share that TEAM USA’s Media Team won Silver! A huge congratulations to Dana Nathanson, Associate Director, Strategy, and Morgan McAlister, Director, Strategy, both from Initiative, for representing the US with brilliance and bold thinking.
Special thanks to their incredible TEAM USA Advisor, Stacy DeRiso (US CEO, Initiative), for her expert mentorship and unwavering support along the way.
Thanks to Our Non-Profit Partner
and
The Esteemed Jury of the 2025 Young Lions Competition
TEAM USA Advisors
This amazing group of leaders helped TEAM USA prepare for the global stage.
Interested in Exploring 2026 Opportunities?
We’re always looking for new partners and possibilities and invite you to join the US Lions Community. To learn about ways to get involved, contact: CannesYoungLions@ncm.com
SPECIAL THANKS TO THE 2025 COMPETITION SPONSORS
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National CineMedia (NCM) is the largest cinema advertising platform in the US. With unparalleled reach and scale, NCM connects brands to young, diverse audiences through the power of movies and pop culture. A premium video, full-funnel marketing solution for advertisers, NCM enhances marketers' ability to measure and drive results. NCM’s leading preshow, The Noovie® Show is presented exclusively in 42 leading national and regional theater circuits – including the only three national chains: AMC Entertainment Inc., Cinemark Holdings, Inc. and Regal Entertainment Group. NCM’s cinema platform consists of 18,100+ screens in more than1,400 theatres in 195 Designated Market Areas®.