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Stop Chasing Gen Z Across Screens—Meet Them at the Movies
Gen Z isn’t watching TV, but they are watching something else. Discover where their attention really goes, and how advertisers can reach them.
Apr 142 min read


Minecraft Showed How Much the Movie Business Needs Creators
But these two very different worlds have a ways to go before unlocking their combined potential This post is part of a special three-part...
Apr 72 min read


With TV Seemingly Vulnerable, Suddenly Video Ads Are Everywhere
In an evolving media landscape, cinema ads are making a comeback as brands seek younger, diverse audiences.
Mar 242 min read


Programmatic Comes to the Big Screen
Now brands have unprecedented access to inventory in front of high-quality, premium content.
May 17, 20242 min read


Politics, Preemption and the Cinema Ad Solution
The strategic shift of TV ad dollars to cinema during political seasons emerges as a prudent investment for advertisers.
Mar 10, 20242 min read


Taking Your Brand’s Data to the Next Level with Cinema
The moviegoing experience is about more than just seeing your favorite new film on a 40-foot screen. It is the anticipation. The lead-up...
Oct 4, 20232 min read


Lights, Camera, Attention! Your Brand on the Big Screen
After the record-breaking 'Barbenheimer' release, cinema is once again proving to be one of the most powerful marketing platforms in the...
Aug 17, 20232 min read
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