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  • Pam Workman

National CineMedia and ScreenvisionMedia to Integrate Cinema Data into Nielsen's RLD Feed

Updated: Jun 10

Via collaboration with The People Platform, agencies can now seamlessly input cinema data into their proprietary systems, better capture power of cinema in overall media mix.

June 6, 2024, New York, NY - National CineMedia (NCM) and Screenvision Media, the nation’s two leading cinema advertising platforms that collectively reach a majority of all U.S. moviegoers annually, today announced their cinema audience data will now be integrated into the Nielsen All Minute Respondent Level Data (AMRLD).  feed for the first time. The People Platform, a cloud-based mobile and location technology company, which is an industry leading measurement partner, will manage the AMRLDfeed integration.


Media buying agencies will now have the ability to easily input cinema data provided within the AMRLD feed into their own unique measurement and analytics tools, thereby providing a more comprehensive understanding of the premium video ecosystem. The additional respondent-level data from both companies will enable brands to measure and track KPIs across critical metrics such as audience, attention and attribution, providing an omnichannel view that now includes cinema.


“With our inclusion into the AMRLD feed, decision makers can now evaluate cinema alongside other channels within the premium video marketplace. We are thrilled to see NCM’s ongoing investments in data and measurement through NCMx further solidified by this industry collaboration with Nielsen and The People Platform.” shared Mike Rosen, Chief Revenue Officer at NCM.


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