Coworking with Amy Tunick
- Kelsey Sutton
- May 26
- 2 min read
Updated: May 29
She's CMO of National CineMedia.
Amy Tunick is CMO of cinema advertising platform National CineMedia. Previously, she worked at companies including Grey Group, WarnerMedia, and WWE.
Favorite project you’ve worked on? My favorite project was for Hulu in 2019 when I worked at CNN. We helped drive awareness and tune-in for The Handmaid’s Tale Season 3 through a cool experiential activation in New York’s Madison Square Park. The season focused on women’s empowerment, and the project was based on the insight that of the 150 statues in NYC, only five of them were of women. So we designed, fabricated, and erected the “missing 145 female statues,” which was a very powerful experience for thousands of passersby. Of course, we filmed it and showcased the branded content on CNN’s channels, and it drove massive results for Hulu—so much so that they continued the project in San Francisco and Boston, and then committed to erecting statues of women in other cities around the US.
What’s your favorite ad campaign? My favorite ad campaign is “The Gun Shop,” a project I worked on while at Grey. The goal was to drive awareness of the pervasive gun violence in America and discourage first-time gun buyers by debunking the myth that guns make you safer. We created a shock campaign for States United to Prevent Gun Violence by erecting a gun shop in NYC outfitted with hidden cameras and managed by a shop owner who was really an actor. The short film we produced got picked up on MSNBC’s The Rachel Maddow Show, and massive press coverage ensued. This campaign won two Cannes Lions. My work on this issue inspired me to join Sandy Hook Promise’s Media Advisory Board.
