A Wicked 4DX ad is now playing in select theaters
As someone who gets motion sick easily and doesn't love unexpected things coming at me, 4DX has never been my cup of tea. However, as a...
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Nov 112 min read
Video: Cynthia Erivo and Ariana Grande Star in Magical New WICKED Spot
The spot is directed by Alice Brooks, Wicked’s director of photography. Comcast and Xfinity have released a new TV spot celebrating the...
Nov 111 min read
Old Ariana Grande tweet inspires Xfinity’s ‘Wicked’ spot
Xfinity and Comcast released 'Stay Connected to Your Dreams' to promote 'Wicked.'
Sep 26, 20231 min read
Can Movie Theaters Still Reel in Advertisers?
The pandemic took a severe toll on the movie theater business, with total screens in the U.S declining by around 3,000 since 2019, to...
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