For the first time, NCM worked with CJ 4DPLEX’s sensory experience to tie it into an ad through a deal with Comcast’s Xfinity and Regal.

Cinemagoers generated record domestic Thanksgiving box-office returns, according to data from industry tracker Comscore.

As someone who gets motion sick easily and doesn't love unexpected things coming at me, 4DX has never been my cup of tea. However, as a...

The spot is directed by Alice Brooks, Wicked’s director of photography. Comcast and Xfinity have released a new TV spot celebrating the...

Xfinity and Comcast released 'Stay Connected to Your Dreams' to promote 'Wicked.'

After pent-up demand from the pandemic, experiential marketing is back in the mix of being a critical component to a marketing plan.

The pandemic took a severe toll on the movie theater business, with total screens in the U.S declining by around 3,000 since 2019, to...