Despite changing technology and the rise of streaming, industry leaders at DEG's EnTech Fest said movie theaters remain essential. National CineMedia’s Tom Lesinski noted cinema has outlasted formats like DVD, continuing to drive value. Lionsgate execs agreed theatrical releases are key to consumer perception and streaming success. While box office numbers haven’t fully recovered, the theatrical window has stabilized and remains a vital part of the entertainment business.

Get to know Amy Tunick, CMO of National CineMedia (NCM).

After pent-up demand from the pandemic, experiential marketing is back in the mix of being a critical component to a marketing plan.