National CineMedia Partners with Operative’s Suite of AI-Based Cloud Solutions

NCM's partnership with Operative partnership will modernize its ad-sales operations using AI-powered cloud tools.

National CineMedia and Operative have partnered to enhance advertising operations, improve inventory forecasting, and optimize sales activities across multiple channels. Through this partnership, Operative will enable NCM to more precisely forecast future demand and help optimize sales and operational workflows to drive improved yield across its business.

To achieve its goals, NCM will leverage Operative’s suite of solutions including AOS, the cloud-based intelligent media management platform, STAQ, the leading analytics and reporting tool, and OnTarget, an ML-based forecasting tool that delivers incredibly accurate forecasts of future demand for content at the local level. With this insight, NCM can create more accurate packages and proposals for advertisers and deliver more intelligent and effective campaigns that drive better outcomes for clients.

Operative will further enable NCM with automated and accurate forecasts—an ML-based forecasting engine that leverages first-party, third-party, and exogenous data to automate predictions. Forecasts are visible and integrated into the sales process to improve long-term planning, unlock yield optimization, increase revenue generation, and reduce makegoods. Streamlined sales ...

Read more