Now movie theaters are reaching out for new kinds of measurement.
National CineMedia, the advertising network that represents more than 20,600 screens in more than 1,650 theaters, has struck a partnership with audience-measurement company iSpot. Under terms of the pact, iSpot technology will be used to deliver analysis of the incremental reach NCM’s in-cinema commercials generate in addition to linear television.
NCM clients will also be able to use iSpot data to generate data on reach, frequency and attribution for their campaigns.
