Bullseye Revolutionizes Cinema Advertising with AI-Driven Creative Solutions

NCM has added Bullseye to its NCMx suite of products, offering dynamic, localized messaging at scale.

National CineMedia has unveiled Bullseye, an exciting new addition to its NCMx™ suite, which uses AI-generated creative to offer dynamic, localized messaging at scale. In partnership with AdGreetz, Bullseye empowers advertisers to deploy multiple customized creatives tailored to specific audience segments within a single cinema campaign. This innovative platform incorporates essential factors like market area, geo-targeting, and local promotions to enhance campaign effectiveness.

Bullseye is a game-changer for brands seeking impactful cinema advertising, says Manu Singh, Chief Data & Innovation Officer. By delivering unmatched creative variety, hyper-localized ads, and real-time optimization, advertisers can create targeted experiences that resonate with audiences before, during, and after their cinema visit.

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