National CineMedia is partnering with Operative to modernize its ad-sales operations using AI-powered cloud tools. The collaboration will enhance forecasting, speed up proposal workflows, and improve campaign performance across NCM’s nationwide cinema network.

CTV promised advertisers deep engagement and precision targeting—but the reality hasn’t delivered. Viewers face too many choices, ads are often repetitive or ignored, and attention is fragmented. As Catherine Sullivan argues, “This wasn’t innovation.” The tech and infrastructure still aren’t ready to meet the hype.

Join Adweek's Jenny Rooney as she speaks with Amy Tunick, CMO of National CineMedia (NCM) on episode 316 of the Marketing Vanguard podcast.

NCM has unveiled Bullseye, an exciting new addition to its NCMx™ suite, which uses AI-generated creative for hyper-local messaging at scale.

Cinemagoers generated record domestic Thanksgiving box-office returns, according to data from industry tracker Comscore.

As someone who gets motion sick easily and doesn't love unexpected things coming at me, 4DX has never been my cup of tea. However, as a...

The spot is directed by Alice Brooks, Wicked’s director of photography. Comcast and Xfinity have released a new TV spot celebrating the...

A new Comcast Xfinity ad campaign is the first ever to be shown in 4DX in select U.S. sites where audiences will "feel the magic of Oz."

A short film called 'Stay Connected to your Dreams' was inspired by one of Grande's tweets in 2011.