iSpot, NCM partnership
- Advanced Television
- Jun 16
- 1 min read
Updated: Jun 23
National CineMedia, the largest cinema advertising platform in the US, and cross-platform TV ad measurement company iSpot, have announced the companies are deepening their partnership – with independent, in-cinema measurement of advertisements that appear in the trailers before movies begin.
The deal marks NCM’s first integration of advertising information with a third-party measurement provider and enables brands an impactful view into how cinema advertising performs alongside other mediums.
With this enhanced partnership, NCM has integrated its household (HH) level exposure data with iSpot’s Unified and Outcomes measurement solutions, offering brands continuous, persistent insight into how campaigns on the big screen are performing alongside linear TV, digital and streaming platforms as part of a unified cross-platform measurement strategy.
By leveraging iSpot’s Outcomes solution, NCM will be able to provide clients with a faster and more accessible view of lower-funnel performance metrics, enabling them to optimise campaigns in real-time and move away from strictly tracking reach. Advertisers will be able to gain insight into how their campaigns are impacting real-world sales and make data-driven decisions about ad spend.
“We’re excited to deepen our collaboration with National CineMedia to bring continuous, cross-platform audience measurement to theatres,” said Stuart Schwartzapfel, EVP of Medbia Partnerships, iSpot. “Helping them harness iSpot data to drive clear measurement innovation will provide immediate value to brands looking to leverage the power of pop culture to reach a highly-engaged, often younger, consumer.”
As iSpot accounts for every ad appearing across all platforms, NCM can now offer advertisers actionable insights, not just ...
