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Cinema Advertising: A Catalyst to Recovery
Cinema's unique platform and innovations like programmatic buying premium placements ensure its unique value in today's media landscape.
Jul 29, 20242 min read


Programmatic Comes to the Big Screen
Now brands have unprecedented access to inventory in front of high-quality, premium content.
May 17, 20242 min read


Politics, Preemption and the Cinema Ad Solution
The strategic shift of TV ad dollars to cinema during political seasons emerges as a prudent investment for advertisers.
Mar 10, 20242 min read


e.l.f. Beauty's True Crime Parody Calls for End to Cosmetic Theft
Playing ahead of the Mean Girls movie, the satire is the lengthiest branded content ever to run on the big screen.
Jan 11, 20241 min read
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