National CineMedia partners with Vistar Media to expand programmatic access to cinema ad inventory, offering brands an efficient, data-driven way to reach engaged moviegoers on the big screen through Vistar’s SSP.

National CineMedia, the largest cinema advertising platform in the US, and cross‑platform TV ad measurement company iSpot, have announced the companies are deepening their partnership – with independent, in‑cinema measurement of advertisements that appear in the trailers before movies begin. The deal marks NCM’s first integration of advertising information with a third‑party measurement provider…

Cinema's unique platform and innovations like programmatic buying premium placements ensure its unique value in today's media landscape.

Now brands have unprecedented access to inventory in front of high-quality, premium content.

The strategic shift of TV ad dollars to cinema during political seasons emerges as a prudent investment for advertisers.

Playing ahead of the Mean Girls movie, the satire is the lengthiest branded content ever to run on the big screen.