NCM and iSpot announced in June that they’re expanding their partnership to provide the first-ever scaled, third-party measurement of in-theater ads, specifically those that run during trailers before a movie begins. For the first time, NCM will integrate its household-level exposure data with iSpot’s unified cross-platform and outcomes-based measurement solutions.

National CineMedia, the largest cinema advertising platform in the US, and cross‑platform TV ad measurement company iSpot, have announced the companies are deepening their partnership – with independent, in‑cinema measurement of advertisements that appear in the trailers before movies begin. The deal marks NCM’s first integration of advertising information with a third‑party measurement provider…

iSpot and National CineMedia have partnered to launch the first scaled measurement of cinema ads, enabling brands to track performance alongside TV, digital, and streaming. The integration provides real-time insights, including reach, frequency, and sales impact—positioning cinema as a measurable, outcomes-driven media channel.