Regal Cinemas, National CineMedia Sign New Long-Term Deal
- Etan Vlessing
- Jun 4, 2023
- 1 min read
Updated: Oct 24, 2023
The 10-year agreement for in-theater advertising is the latest twist in pandemic-era recoveries for both NCM and parent Cineworld Group.
National CineMedia has signed a new longterm deal with Regal Cinemas, one of its founding partners, in the latest sign both companies are moving towards restructuring their struggling businesses in a recovering exhibition sector.