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  • Rachelle Akuffo and Mariela Rosales

'Barbie', 'Oppenheimer' brought 'life back in the business this summer': National CineMedia CEO

Barbie and Oppenheimer are two of the biggest movies of the summer, drawing in over $1 billion and $600 million globally, respectively.


National CineMedia (NCMI) CEO Tom Lesinski joins Yahoo Finance Live to talk about the return of cinema and its impact on the advertising space.


"July was one of the best months in the history of the movie business, in fact, the biggest July since 2016," Lesinski says, underlining a return to cinema advertising alongside moviegoers' return to theaters.


Lesinski explains the impact of cinema advertising compared to other platforms: "Brands keep searching and searching for young people, they can’t find them on TV anymore. They often are unreliably found in digital platforms." He notes the impact advertising and messaging will have on younger audiences "in front of a 50-foot screen," enabling the industry to re-target demographics further across other media channels and platforms.



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