National CineMedia (NCM) expands its premium, in-theater video advertising inventory to programmatic buyers through Vistar’s supply-side platform (SSP), creating an additional, highly efficient buying path for brands looking to reach coveted cinema audiences and providing advertisers access to NCM’s suite of data-driven solutions.

National CineMedia partners with Vistar Media to expand programmatic access to cinema ad inventory, offering brands an efficient, data-driven way to reach engaged moviegoers on the big screen through Vistar’s SSP.

NCM & DCDC have completed their transition, with DCDC now delivering NCM ads to 1,400+ theaters & 18,000+ screens.

Now brands have unprecedented access to inventory in front of high-quality, premium content.

The pandemic took a severe toll on the movie theater business, with total screens in the U.S declining by around 3,000 since 2019, to...

Barbie and Oppenheimer are two of the biggest movies of the summer, drawing in over $1 billion and $600 million globally, respectively....