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  • NCM

Moviegoers Make Better Consumers

Updated: Oct 24, 2023

Top Gun: Maverick on a Movie Theater Screen

There’s no denying the power of the movies. They bring people together, shine a light on important social and cultural issues, and push the limits of what’s possible in entertainment and technology. And now, a new study conducted by Affinity Solutions shows that in-theater experiences also have the power to greatly increase consumer spend.


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