Moviegoers Make Better Consumers
- NCM
- Nov 30, 2022
- 1 min read
Updated: Oct 24, 2023

There’s no denying the power of the movies. They bring people together, shine a light on important social and cultural issues, and push the limits of what’s possible in entertainment and technology. And now, a new study conducted by Affinity Solutions shows that in-theater experiences also have the power to greatly increase consumer spend.