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  • Laurie Sullivan

NCM Takes Historic Step To Bring Attention Metrics to Cinema Ads

Updated: Oct 24, 2023

National CineMedia (NCM), the largest cinema advertising platform in the U.S., will announce a deal with Adelaide to bring attention transaction metrics to the cinema advertising industry.


Historically, cinema has been impression-based advertising, and advertisers did not have a way to determine who paid attention to an ad.


Through the Adelaide partnership, marketers can now analyze cinema alongside other media as they plan their campaigns and media buys based on value and the attention-based quality of those ad impressions.


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