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Laurie Sullivan
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Join date: Oct 24, 2023
Posts (3)
Dec 20, 2024 ∙ 1 min
Will 'Multisensory' Ads Cast A Spell On Theatergoers?
For the first time, NCM worked with CJ 4DPLEX’s sensory experience to tie it into an ad through a deal with Comcast’s Xfinity and Regal.
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Jul 15, 2024 ∙ 1 min
Attention Metrics in Advertising: "Hey There, How Much Attention Do I Have?"
Storytellers and brands have few platforms that can capture consumers' attention and bring them messaging similar to the way movie...
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Jun 20, 2023 ∙ 1 min
NCM Takes Historic Step To Bring Attention Metrics to Cinema Ads
National CineMedia (NCM), the largest cinema advertising platform in the U.S., will announce a deal with Adelaide to bring attention...
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