Cinema Ads Beat TV, Streaming and Digital on Attention, Study Finds
- Jack Neff
- Mar 14, 2023
- 1 min read
Updated: Oct 24, 2023
A study commissioned by National CineMedia from attention measurement firm Lumen Research, in collaboration with Dentsu, shows attention scores for ads that run before movies beat TV, connected TV, social and digital ads by as much as four to seven times.
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