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Can Movie Theaters Still Reel in Advertisers?
The pandemic took a severe toll on the movie theater business, with total screens in the U.S declining by around 3,000 since 2019, to...
Sep 26, 20231 min read
National CineMedia Teams with Religion of Sports for Content Partnership on the Big Screen
National CineMedia (NCM), the largest cinema advertising platform in the U.S., and Religion of Sports (ROS), the Emmy Award-winning...
Sep 14, 20231 min read
NCM Teams with Religion of Sports for Big Screen Content Partnership
National CineMedia and Religion of Sports, the Emmy Award-winning sports media company, today announced a new content partnership...
Sep 11, 20231 min read
Lights, Camera, Ads: Performance Advertisers See Revenue Gains From Cinema Ads
The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like...
Sep 11, 20231 min read
'Barbie', 'Oppenheimer' brought 'life back in the business this summer': National CineMedia CEO
Barbie and Oppenheimer are two of the biggest movies of the summer, drawing in over $1 billion and $600 million globally, respectively....
Aug 10, 20231 min read
Programmatic Ads: Coming Soon To A Theater Near You
Running ads in theaters can also be a way to engage attentive audiences that mostly or exclusively watch ad-free streaming...
Aug 6, 20231 min read
NCM Takes Historic Step To Bring Attention Metrics to Cinema Ads
National CineMedia (NCM), the largest cinema advertising platform in the U.S., will announce a deal with Adelaide to bring attention...
Jun 19, 20231 min read
Regal Cinemas, National CineMedia Sign New Long-Term Deal
The 10-year agreement for in-theater advertising is the latest twist in pandemic-era recoveries for both NCM and parent Cineworld Group....
Jun 4, 20231 min read
NCM and Creative Ladder Announce 2023 Cannes Young Lions Winners
After a few years off, or in virtual mode, the Cannes Young Lions contest is back in person and the energy behind the global creative...
Apr 20, 20231 min read
Cinema Ads Beat TV, Streaming and Digital on Attention, Study Finds
A study commissioned by National CineMedia from attention measurement firm Lumen Research, in collaboration with Dentsu, shows attention...
Mar 14, 20231 min read
Creative Ladder Named Official Charity Partner for Cannes Young Lions Competition
NCM selects Ryan Reynold’s charity, The Creative Ladder, as the 2023 philanthropic partner for the Young Lions Competition at the Cannes...
Feb 9, 20231 min read
Cinema advertising makes a play for more video ad dollars, but will buyers pay up?
NCM’s CRO Mike Rosen discusses the state of media buying and the rise of movie theater advertising. Read more.
Jan 29, 20231 min read
How Cinema Became Measurable
Since the beginning of motion pictures, cinema advertising has been part of the moviegoing experience, a brand building medium for...
Nov 18, 20222 min read
Can Big-Spending Moviegoers Help a Struggling Economy?
Affinity Solutions partnered with NCM for a study that linked sharp increases in consumer spending for some moviegoing consumers. The...
Nov 18, 20221 min read
National CineMedia Adds VIP Cinemas
National CineMedia (NCM) has announced the expansion of its network with the addition of VIP Cinemas. Headquartered in Lafayette,...
Nov 18, 20221 min read
National CineMedia’s Amy Tunick Modernizing Pre-Show Movie Entertainment
Amy Tunick joined National CineMedia, the cinema advertising company, in August 2021 in the newly created role of SVP, chief marketing...
Sep 22, 20221 min read
National CineMedia Strikes Measurement Pact with iSpot
Now movie theaters are reaching out for new kinds of measurement. National CineMedia, the advertising network that represents more than...
Aug 25, 20221 min read
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