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Lights, Camera, Ads: Performance Advertisers See Revenue Gains From Cinema Ads

The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like and Burger King, driving revenue and new audiences.

According to data and analytics company World Advertising Research Center (WARC), the cinema advertising sector is anticipated to surpass the investment levels recorded in 2019 this year. Brands are expected to allocate $3.8 billion globally for cinema advertising, marking a 5.5% year-on-year increase and more than the $3.7 billion invested in the year leading up to the pandemic.

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