top of page
For general press inquiries, please contact press@ncm.com
Search


Stop Chasing Gen Z Across Screens—Meet Them at the Movies
Gen Z isn’t watching TV, but they are watching something else. Discover where their attention really goes, and how advertisers can reach them.
Apr 142 min read


Minecraft Showed How Much the Movie Business Needs Creators
But these two very different worlds have a ways to go before unlocking their combined potential This post is part of a special three-part...
Apr 72 min read


National CineMedia and Digital Cinema Distribution Coalition Complete Rollout of Advertising Content Delivery Network
NCM & DCDC have completed their transition, with DCDC now delivering NCM ads to 1,400+ theaters & 18,000+ screens.
Mar 272 min read


With TV Seemingly Vulnerable, Suddenly Video Ads Are Everywhere
In an evolving media landscape, cinema ads are making a comeback as brands seek younger, diverse audiences.
Mar 242 min read


National CineMedia Announces Bullseye to Further Enhance its Data-Driven Solutions with AI-Powered Hyper-Local Targeting Capabilities
NCM announces new partnership with AdGreetz to expand AI powered hyper-local targeting with new product Bullseye, powered by NCMx
Mar 133 min read


Cinema Ad Seller NCM Launches AI-Powered Dynamic Ad Product
National CineMedia is teaming up with AI ad tech company AdGreetz to bring dynamic ad insertion to cinemas. The ad product, Bullseye,...
Mar 131 min read


National CineMedia, in Partnership with CJ 4DPLEX and Regal, Brings Xfinity’s Campaign for Universal Pictures’ Wicked to Life in the First U.S. 4DX Brand Spot
National CineMedia, in Partnership with CJ 4DPLEX and Regal, Brings Xfinity’s Campaign for Universal Pictures’ Wicked to Life
Nov 11, 20242 min read


Comcast’s Xfinity Connects Wicked Stars Ariana Grande and Cynthia Erivo to the Magic of Oz
Film from Goodby, Silverstein & Partners taps into the power of connection, friendship and achieving your dreams.
Nov 11, 20242 min read


Old Ariana Grande tweet inspires Xfinity’s ‘Wicked’ spot
Xfinity and Comcast released 'Stay Connected to Your Dreams' to promote 'Wicked.'
Nov 11, 20241 min read


Cinema Advertising: A Catalyst to Recovery
Cinema's unique platform and innovations like programmatic buying premium placements ensure its unique value in today's media landscape.
Jul 29, 20242 min read


Attention Metrics in Advertising: "Hey There, How Much Attention Do I Have?"
Storytellers and brands have few platforms that can capture consumers' attention and bring them messaging similar to the way movie...
Jul 14, 20241 min read


Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
NCM and Screenvision collaborated to bring cinema data into Nielsen's Respondent Level Data (RLD) feed, helping media agencies and planners.
May 29, 20241 min read


Programmatic Comes to the Big Screen
Now brands have unprecedented access to inventory in front of high-quality, premium content.
May 17, 20242 min read


Politics, Preemption and the Cinema Ad Solution
The strategic shift of TV ad dollars to cinema during political seasons emerges as a prudent investment for advertisers.
Mar 10, 20242 min read


e.l.f. Beauty's True Crime Parody Calls for End to Cosmetic Theft
Playing ahead of the Mean Girls movie, the satire is the lengthiest branded content ever to run on the big screen.
Jan 11, 20241 min read
bottom of page