CTV promised advertisers deep engagement and precision targeting—but the reality hasn’t delivered. Viewers face too many choices, ads are often repetitive or ignored, and attention is fragmented. As Catherine Sullivan argues, “This wasn’t innovation.” The tech and infrastructure still aren’t ready to meet the hype.

Gen Z isn’t watching TV, but they are watching something else. Discover where their attention really goes, and how advertisers can reach them.

But these two very different worlds have a ways to go before unlocking their combined potential This post is part of a special three-part...

NCM & DCDC have completed their transition, with DCDC now delivering NCM ads to 1,400+ theaters & 18,000+ screens.

In an evolving media landscape, cinema ads are making a comeback as brands seek younger, diverse audiences.

NCM announces new partnership with AdGreetz to expand AI powered hyper-local targeting with new product Bullseye, powered by NCMx

National CineMedia is teaming up with AI ad tech company AdGreetz to bring dynamic ad insertion to cinemas. The ad product, Bullseye,...

National CineMedia, in Partnership with CJ 4DPLEX and Regal, Brings Xfinity’s Campaign for Universal Pictures’ Wicked to Life

Film from Goodby, Silverstein & Partners taps into the power of connection, friendship and achieving your dreams.

Xfinity and Comcast released 'Stay Connected to Your Dreams' to promote 'Wicked.'

Cinema's unique platform and innovations like programmatic buying premium placements ensure its unique value in today's media landscape.

Storytellers and brands have few platforms that can capture consumers' attention and bring them messaging similar to the way movie...

NCM and Screenvision collaborated to bring cinema data into Nielsen's Respondent Level Data (RLD) feed, helping media agencies and planners.

Now brands have unprecedented access to inventory in front of high-quality, premium content.

The strategic shift of TV ad dollars to cinema during political seasons emerges as a prudent investment for advertisers.

Playing ahead of the Mean Girls movie, the satire is the lengthiest branded content ever to run on the big screen.