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  • Kristina Monllos

With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost

Taylor Swift’s sold out Eras tour will finally be more accessible to the average fan when it hits theaters early next month on October 13th. The buzzy event has cinema ad firms — National CineMedia (NCM) and Screenvision — hoping for a boost in Q4 cinema advertising as consumers and (and their captured attentions) continue to return to theaters.


The concert film will likely help build on cinema advertising’s momentum from the summer’s major movie event, the Barbie and Oppenheimer double feature AKA Barbenheimer. The film, Taylor Swift: The Eras Tour, is predicted to rake in more than $100 million opening weekend; it has already garnered $37 million in pre-sales for the first day of the film’s release.


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