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  • Kyle O'Brien

NCM Teams With Nerds for On-Screen Holographic Cinema Campaign

Nerds gummy cluster hologram
Nerds Gummy Cluster making its debut at the cinema

The Nerds Gummy Cluster candy has made a big splash this year, after making its Super Bowl debut in February.

Now, the Ferrara Company brand is showing up for pop culture brand moments throughout the summer with a campaign that looks to be shared by moviegoing audiences.

Nerds will be kicking off a national on-screen campaign at National CineMedia (NCM) theaters across the country. The candy is also partnering with NCM to bring the first holographic activation to select movie theaters, featuring a life-sized holographic Nerds Gummy Cluster.


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