A Wicked 4DX ad is now playing in select theaters
As someone who gets motion sick easily and doesn't love unexpected things coming at me, 4DX has never been my cup of tea. However, as a...
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Nov 112 min read
National CineMedia, in Partnership with CJ 4DPLEX and Regal, Brings Xfinity’s Campaign for Universal Pictures’ Wicked to Life in the First U.S. 4DX Brand Spot
National CineMedia, in Partnership with CJ 4DPLEX and Regal, Brings Xfinity’s Campaign for Universal Pictures’ Wicked to Life
Nov 112 min read
Video: Cynthia Erivo and Ariana Grande Star in Magical New WICKED Spot
The spot is directed by Alice Brooks, Wicked’s director of photography. Comcast and Xfinity have released a new TV spot celebrating the...
Nov 112 min read
Comcast’s Xfinity Connects Wicked Stars Ariana Grande and Cynthia Erivo to the Magic of Oz
Film from Goodby, Silverstein & Partners taps into the power of connection, friendship and achieving your dreams.
Nov 112 min read
New ‘Wicked’ Promo Shows Ariana Grande And Cynthia Erivo Reacting To Being Cast As Leads By Director Jon M. Chu
A new Comcast Xfinity ad campaign is the first ever to be shown in 4DX in select U.S. sites where audiences will "feel the magic of Oz."
Nov 111 min read
Copy of Old Ariana Grande tweet inspires Xfinity’s ‘Wicked’ spot
A short film called 'Stay Connected to your Dreams' was inspired by one of Grande's tweets in 2011.
Nov 111 min read
Old Ariana Grande tweet inspires Xfinity’s ‘Wicked’ spot
Xfinity and Comcast released 'Stay Connected to Your Dreams' to promote 'Wicked.'
May 161 min read
NCM Teams With Nerds for On-Screen Holographic Cinema Campaign
Nerds is partnering with NCM to bring the first holographic activation to select movie theaters.
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