The creator economy has grown into a $250 billion force, shaping culture and driving influence far beyond YouTube and TikTok. But most creators are still stuck on small screens. Cinema offers what digital feeds can’t—scale, cultural impact, and unmatched attention. With box office audiences booming and ads delivering more attention than mobile, the big screen is the next stage for creators. For brands, it’s a chance to amplify reach, engage Gen Z, and deliver real results.

Gen Z isn’t watching TV, but they are watching something else. Discover where their attention really goes, and how advertisers can reach them.

Storytellers and brands have few platforms that can capture consumers' attention and bring them messaging similar to the way movie...