The NCM-facilitated contest continues to grow in the U.S.
The U.S. Cannes Young Lions Competition has its newest set of winners hailing from TBWA\Chiat\Day LA, Weber Shandwick, Initiative and FCB New York.
The 2024 winners will represent the U.S. in the global competition during the Cannes Lions Festival of Creativity in June. The competition is growing in the U.S. with more 500 teams ultimately entering 333 official entries, an increase of 17% from 2023.
National CineMedia, which supports the Young Lions program in the U.S., has brought in more brands to support the initiative, including new travel sponsor Delta Airlines.