Gold House, the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, has been named the official non-profit partner for the 2024 U.S. Young Lions competition, according to National CineMedia (NCM), the U.S. representative for the Cannes Lions International Festival of Creativity.
In addition, the U.S. jury for the Young Lions competition has been announced.
Gold House is featured in the 2024 Young Lions competition brief for digital, film, media, PR and print categories. The competition is available to young professionals born on or after June 21, 1993. The winning teams will receive round-trip airfare and lodging to represent the country as Team USA at the live global competitions taking place at the Cannes Lions International Festival of Creativity from June 17-21.
Participants will be tasked with crafting a campaign that will propel Gold House’s A100 List to new heights, with a special focus on capturing Gen Z audiences around the list and the Gold Gala.
“Creativity comes from anywhere, anytime. The Cannes Young Lions competition serves as a remarkable stage with the world’s most heralded creative festival for the next-now generation to showcase their ideas, talent, and culture. We’re honored to partner with such a collaborative creative platform as we power a stronger tomorrow for all—together,” said Prabal Gurung, designer & Gold House board director and co-founder in a statement.