National CineMedia announced Save The Music Foundation as the official non-profit partner for the 2026 US Young Lions Competition. The organization is featured in the 2026 competition brief, inviting registered advertising, marketing, and communications professionals to develop creative ideas that support the foundation’s mission. Winning teams will travel as TEAM USA to the Cannes Lions International Festival of Creativity.

National CineMedia has launched the 2026 US Young Lions Competition, marking its 11th year as the US Representative for the Cannes Lions International Festival of Creativity. Open to advertising, marketing, and communications professionals born after June 20, 1995, competitors will vie across five categories to form TEAM USA and compete in Cannes. NCM also introduces PMCI as its first title sponsor of the competition.