Moviegoers Make Better Consumers
There’s no denying the power of the movies. They bring people together, shine a light on important social and cultural issues, and push...
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Nov 18, 20222 min read
How Cinema Became Measurable
Since the beginning of motion pictures, cinema advertising has been part of the moviegoing experience, a brand building medium for...
Nov 18, 20221 min read
Can Big-Spending Moviegoers Help a Struggling Economy?
Affinity Solutions partnered with NCM for a study that linked sharp increases in consumer spending for some moviegoing consumers. The...
Nov 18, 20221 min read
National CineMedia Adds VIP Cinemas
National CineMedia (NCM) has announced the expansion of its network with the addition of VIP Cinemas. Headquartered in Lafayette,...
Nov 17, 20224 min read
NCM and Affinity Solutions Identifies Link Between In-Theater Experiences and Consumer Spending
New Economic Impact Report NEW YORK--(BUSINESS WIRE)-- Today, Affinity Solutions, the leading Consumer Purchase Data platform focused on...
Oct 17, 20223 min read
National CineMedia and Spotlight Cinema Networks Collaborate to Launch Elevate Cinema Network
Strategic relationship creates the largest luxury network in the cinema advertising space NEW YORK--(BUSINESS WIRE)-- National CineMedia...
Sep 22, 20221 min read
National CineMedia’s Amy Tunick Modernizing Pre-Show Movie Entertainment
Amy Tunick joined National CineMedia, the cinema advertising company, in August 2021 in the newly created role of SVP, chief marketing...
Aug 25, 20221 min read
National CineMedia Strikes Measurement Pact with iSpot
Now movie theaters are reaching out for new kinds of measurement. National CineMedia, the advertising network that represents more than...
Aug 24, 20224 min read
National CineMedia Integrates iSpot to Measure Cinema Advertising Alongside TV
Data Integration Deal Enables First of a Kind Measurement Offering in the Cinema Advertising Industry NEW YORK & BELLEVUE,...
Jul 6, 20224 min read
National CineMedia Expands Data Intelligence Platform, NCMx, with Neustar and ElementalTV
NCMxTM provides end to end insights, targeting and attribution for cinema advertisers. New product capabilities include on-screen...
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