The strategic shift of TV ad dollars to cinema during political seasons emerges as a prudent investment for advertisers.

Gold House, the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, has been named...

National CineMedia (NCM), the largest cinema advertising platform in the U.S., announced Monday a new five-year exclusive agreement with...

On January 9, E.l.f. Beauty released a 15-minute short film on Amazon Freevee and YouTube called “Cosmetic Criminals.” Then on January...

Playing ahead of the Mean Girls movie, the satire is the lengthiest branded content ever to run on the big screen.

National CineMedia (NCM) is hoping to attract even more talent to the Cannes Young Lions program as it kicks off its 2024 competition as...

Most of the media trade headlines revolve around connected TV, search and programmatic buying of digital inventory. Far less attention is...

In-theater advertising firm National CineMedia unveiled its third quarter earnings on Tuesday, the first quarterly results since the...

Combined expertise will redefine how lotteries market and engage with their target audiences. Roswell, Georgia — Atlas Experiences, a...

The moviegoing experience is about more than just seeing your favorite new film on a 40-foot screen. It is the anticipation. The lead-up...

Taylor Swift’s sold out Eras tour will finally be more accessible to the average fan when it hits theaters early next month on October...

The pandemic took a severe toll on the movie theater business, with total screens in the U.S declining by around 3,000 since 2019, to...

National CineMedia (NCM), the largest cinema advertising platform in the U.S., and Religion of Sports (ROS), the Emmy Award-winning...

NCM Will Feature Six ROS Bite-Sized Episodes Around Human-Interest Stories NEW YORK--(BUSINESS WIRE)--National CineMedia (NCM), the...

National CineMedia and Religion of Sports, the Emmy Award-winning sports media company, today announced a new content partnership...

The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like...

After the record-breaking 'Barbenheimer' release, cinema is once again proving to be one of the most powerful marketing platforms in the...

Barbie and Oppenheimer are two of the biggest movies of the summer, drawing in over $1 billion and $600 million globally, respectively....

Running ads in theaters can also be a way to engage attentive audiences that mostly or exclusively watch ad-free streaming...

National CineMedia (NCM), the largest cinema advertising platform in the U.S., will announce a deal with Adelaide to bring attention...

The 10-year agreement for in-theater advertising is the latest twist in pandemic-era recoveries for both NCM and parent Cineworld Group....

CENTENNIAL, Colo.--(BUSINESS WIRE)--Jun. 5, 2023-- National CineMedia, LLC (“NCM”), the largest cinema advertising network in the United...

After a few years off, or in virtual mode, the Cannes Young Lions contest is back in person and the energy behind the global creative...