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National CineMedia Teams with Religion of Sports for Content Partnership on the Big Screen
National CineMedia (NCM), the largest cinema advertising platform in the U.S., and Religion of Sports (ROS), the Emmy Award-winning...
Sep 14, 20231 min read
National CineMedia Teams with Religion of Sports for Content Partnership on the Big Screen
NCM Will Feature Six ROS Bite-Sized Episodes Around Human-Interest Stories NEW YORK--(BUSINESS WIRE)--National CineMedia (NCM), the...
Sep 13, 20235 min read
NCM Teams with Religion of Sports for Big Screen Content Partnership
National CineMedia and Religion of Sports, the Emmy Award-winning sports media company, today announced a new content partnership...
Sep 11, 20231 min read
Lights, Camera, Ads: Performance Advertisers See Revenue Gains From Cinema Ads
The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like...
Sep 11, 20231 min read
Lights, Camera, Attention! Your Brand on the Big Screen
After the record-breaking 'Barbenheimer' release, cinema is once again proving to be one of the most powerful marketing platforms in the...
Aug 17, 20232 min read
'Barbie', 'Oppenheimer' brought 'life back in the business this summer': National CineMedia CEO
Barbie and Oppenheimer are two of the biggest movies of the summer, drawing in over $1 billion and $600 million globally, respectively....
Aug 10, 20231 min read
Programmatic Ads: Coming Soon To A Theater Near You
Running ads in theaters can also be a way to engage attentive audiences that mostly or exclusively watch ad-free streaming...
Aug 6, 20231 min read
NCM Announces Deal with Adelaide for Attention Tracking Metrics
National CineMedia has announced a deal to bring Adelaide’s attention transaction metric to the cinema advertising industry for the first...
Jun 25, 20231 min read
NCM Takes Historic Step To Bring Attention Metrics to Cinema Ads
National CineMedia (NCM), the largest cinema advertising platform in the U.S., will announce a deal with Adelaide to bring attention...
Jun 19, 20231 min read
Regal Cinemas, National CineMedia Sign New Long-Term Deal
The 10-year agreement for in-theater advertising is the latest twist in pandemic-era recoveries for both NCM and parent Cineworld Group....
Jun 4, 20231 min read
National CineMedia Announces New Long-Term Advertising Agreement with Regal Cinemas
CENTENNIAL, Colo.--(BUSINESS WIRE)--Jun. 5, 2023-- National CineMedia, LLC (“NCM”), the largest cinema advertising network in the United...
Jun 4, 20232 min read
NCM and Creative Ladder Announce 2023 Cannes Young Lions Winners
After a few years off, or in virtual mode, the Cannes Young Lions contest is back in person and the energy behind the global creative...
Apr 20, 20231 min read
Cinema Ads Beat TV, Streaming and Digital on Attention, Study Finds
A study commissioned by National CineMedia from attention measurement firm Lumen Research, in collaboration with Dentsu, shows attention...
Mar 14, 20231 min read
NCM Releases Cinema Attention Measurement Study in collaboration with dentsu and Lumen
The breakthrough study concludes that cinema is the number one media platform for consumers' attention to advertising when measured...
Mar 14, 20234 min read
Cinema in the Media Mix: Benchmarking Attention to Cinema Ads vs All Other Media
Enter Attention Metrics. Growing in appeal among marketers, brands, and agencies as a means of leveling the playing field across media –...
Mar 13, 20231 min read
NCM Announces The Creative Ladder as the Charity Partner of the Cannes Young Lions Competition
FCB New York Joins NCM's Noovie Studios as Young Lions Content Production Partner Young Lions Judges Announced NEW YORK--(BUSINESS...
Feb 9, 20236 min read
Creative Ladder Named Official Charity Partner for Cannes Young Lions Competition
NCM selects Ryan Reynold’s charity, The Creative Ladder, as the 2023 philanthropic partner for the Young Lions Competition at the Cannes...
Feb 9, 20231 min read
Cinema advertising makes a play for more video ad dollars, but will buyers pay up?
NCM’s CRO Mike Rosen discusses the state of media buying and the rise of movie theater advertising. Read more.
Jan 29, 20231 min read
NCM Announces the Launch of the 2023 Young Lions Competition
NCM Deepens Investment to Support and Elevate Diverse Young Creatives with First Cannes Lions Marketing Campaign, Represent! Registration...
Jan 8, 20233 min read
Moviegoers Make Better Consumers
There’s no denying the power of the movies. They bring people together, shine a light on important social and cultural issues, and push...
Nov 30, 20221 min read
How Cinema Became Measurable
Since the beginning of motion pictures, cinema advertising has been part of the moviegoing experience, a brand building medium for...
Nov 18, 20222 min read
Can Big-Spending Moviegoers Help a Struggling Economy?
Affinity Solutions partnered with NCM for a study that linked sharp increases in consumer spending for some moviegoing consumers. The...
Nov 18, 20221 min read
National CineMedia Adds VIP Cinemas
National CineMedia (NCM) has announced the expansion of its network with the addition of VIP Cinemas. Headquartered in Lafayette,...
Nov 18, 20221 min read
NCM and Affinity Solutions Identifies Link Between In-Theater Experiences and Consumer Spending
New Economic Impact Report NEW YORK--(BUSINESS WIRE)-- Today, Affinity Solutions, the leading Consumer Purchase Data platform focused on...
Nov 17, 20224 min read
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