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Cinema Advertising that Captivates Audiences & Drives Performance

National CineMedia (NCM),  the largest cinema advertising platform in the US, connects brands with millions of moviegoers in an immersive, distraction-free environment.

From pre-show advertising to lobby activations, we deliver the engagement and results that drive performance.

Your Largest Cinema
Opportunity in the US

Anchored by the only three national theater chains and prominent regional exhibitors, our best-in-class cinema advertising platform  reaches hundreds of millions of moviegoers each year. This unrivaled scale leads to some of the highest ratings with Gen Z and young Millennials – and connects to incremental audiences.

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It’s one thing to believe in the power of advertising at the movie theater. It’s another to have the data that backs it up. NCMx, our proprietary dataset, transforms moviegoing behavior into actionable marketing intelligence to deliver on your campaign KPIs, from pre-campaign planning to post-campaign reporting and everything in between.

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Programmatic Ads:
Now Playing on the Big Screen

Brands now have unprecedented access to premium inventory in front of high-quality, opt-in, brand-safe content. Garner 100% human-viewed impressions via Programmatic Guaranteed (PG) or Private Marketplace (PMP) campaigns – all in real-time. 

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Cinema: #1 in Attention

Attention matters. The follow-up report we published on consumer attention reaffirms that ads on the big screen top all other premium video platforms for attention.  

Upcoming Releases

Mario, Luigi and Princess Peach embark on an adventure across the galaxy.

A happily engaged couple get put to the test when an unexpected revelation sends their wedding week off the rails.

Anna impulsively jets off to Tuscany, Italy, to stay at a stranger's villa without permission. Caught inside the house by the man's mother, she convinces the woman that she's his fiancée. That little lie soon becomes a big problem when Anna develops a growing attraction to the stranger's handsome cousin.

A journalist's young daughter transforms into something truly horrifying.

National CineMedia (NCM) is the largest cinema advertising platform in the US. With unparalleled reach and scale, we connect brands to young, diverse audiences through the power of movies and pop culture. A premium video, full-funnel marketing solution for advertisers, NCM enhances marketers' ability to measure and drive results. NCM’s leading preshow, The Noovie® Show is presented exclusively in 42 leading national and regional theater circuits – including the only three national chains: AMC Entertainment Inc., Cinemark Holdings, Inc. and Regal Entertainment Group. NCM’s cinema platform consists of 17,500+ screens in more than 1,350 theaters in 184 Designated Market Areas® (all of the Top 50).

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