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Mike Shields
Writer
Founder of Shields Strategic Consulting. Host of Next in Marketing podcast
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Join date: Apr 7, 2025
Posts (3)
Apr 29, 2025 ∙ 2 min
The CFO Loves Those Retail Media #s. He'd Like to See Them Everywhere.
But should every media employ shopping data? This post is part of a special three-part series on the state of the video advertising...
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Apr 8, 2025 ∙ 2 min
Minecraft Showed How Much the Movie Business Needs Creators
But these two very different worlds have a ways to go before unlocking their combined potential This post is part of a special three-part...
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Mar 25, 2025 ∙ 2 min
With TV Seemingly Vulnerable, Suddenly Video Ads Are Everywhere
In an evolving media landscape, cinema ads are making a comeback as brands seek younger, diverse audiences.
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