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AdTechRadar Staff

AdTechRadar Staff

AdTechRadar Staff

Writer

AdTechRadar is a news site focused on documenting the changes occurring across the ad tech ecosystem.

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Join date: Jun 23, 2025

Posts (1)

Jun 19, 2025 ∙ 2 min

iSpot and NCM Partner to Track Theater Ad Performance

NCM and iSpot announced in June that they’re expanding their partnership to provide the first-ever scaled, third-party measurement of in-theater ads, specifically those that run during trailers before a movie begins. For the first time, NCM will integrate its household-level exposure data with iSpot’s unified cross-platform and outcomes-based measurement solutions.

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