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Press Releases

November 17, 2022 at 2:00:00 PM

NCM and Affinity Solutions’ Research Study Identifies Link Between In-Theater Experiences and Elevated Consumer Spend in New Economic Impact Report

Today, Affinity Solutions , the leading Consumer Purchase Data platform focused on delivering improved business outcomes, and National CineMedia (NCM ® ), America’s largest movie network uniting brands with young diverse audiences, unveiled a breakthrough report that proves a predictive relationship between in-theater movie experiences and elevated consumer spend. The study entitled ' Economic Impact Study: Moviegoing as an Indicator of Spend ' analyzed NCM audiences of over eight million moviegoers per week and their spending habits. The Economic Impact Report is broken down in two studies. The first part looked at the total spending by category between the months of March and June 2022. The second analyzed the specific spending habits of NCM audiences attending two of the biggest blockbuster films released this year, Dr. Strange in the Multiverse of Madness and Top Gun: Maverick . Affinity Solutions worked with NCM’s data and technology platform, NCMx TM , to analyze the purchase

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