Business Wire

National CineMedia has launched the 2026 US Young Lions Competition, marking its 11th year as the US Representative for the Cannes Lions International Festival of Creativity. Open to advertising, marketing, and communications professionals born after June 20, 1995, competitors will vie across five categories to form TEAM USA and compete in Cannes. NCM also introduces PMCI as its first title sponsor of the competition.

National CineMedia (NCM) and TransUnion have partnered to integrate NCM’s theatrical exposure data into TransUnion’s cross platform attribution solution. The collaboration gives advertisers full-funnel, data-driven visibility into how cinema ads drive performance alongside digital, CTV, social and other channels.

National CineMedia, Inc. announced the strategic acquisition of Spotlight Cinema Networks, adding high‑scale luxury cinema inventory, increasing national market share by ~6% and expanding presence in key New York and Los Angeles markets by 30%. This move strengthens NCM’s platform for premium advertisers and aligns with its growth strategy for 2026 and beyond.