Press Releases

Data Integration Deal Enables First of a Kind Measurement Offering in the Cinema Advertising Industry National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new partnership to enhance NCM’s analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television. In addition, due to iSpot’s partnership and integration through Neustar’s identity resolution capabilities, NCM will be able to offer more comprehensive reach, frequency, attribution, and tune in reporting for client campaigns. As the only cinema advertising network in the U.S. to provide this level of data integration for campaigns, the combination of iSpot and NCM data will also enable marketers to seamlessly identify and