National CineMedia, Inc. to Acquire Captivate for $275 Million, Creating the Leading Premium Video and Digital Out-of-Home Advertising Platform
Complements and strengthens NCM’s core expertise in reaching highly sought-after attentive audiences. Expands and diversifies NCM’s advertising network to 48,000+ screens across 185 designated market areas, unlocking significant cross-selling advertising opportunities. Accelerates revenue growth and margin expansion. CENTENNIAL, Colo. — National CineMedia, Inc. (NASDAQ: NCMI) (“NCM”), the largest cinema advertising platform in the U.S., announced that it has entered into a definitive...
