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Jennimai Nguyen
Writer
Reporter covering social media and entertainment at Marketing Brew.
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Join date: Jun 23, 2025
Posts (2)
Jul 18, 2025 ∙ 2 min
How ‘F1 The Movie’ took a page from the ‘Barbie’ marketing playbook
These days, did a movie even come out if it wasn’t embedded in every corner of culture? Apple’s marketing for F1: The Movie echoed the immersive frenzy of Barbie—from out‑of‑home visuals and surprise Brad Pitt appearances to personalized iPhone push notifications. The campaign turned the film into a cultural event, uniting F1 fans and mainstream audiences months before opening.
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Jun 23, 2025 ∙ 2 min
Are movies so back?
A strong Memorial Day Weekend box office has analysts and marketers hoping for pre-pandemic levels of movie magic.
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