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Michael Bürgi
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Join date: Oct 24, 2023
Posts (4)
May 30, 2024 ∙ 1 min
Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
NCM and Screenvision collaborated to bring cinema data into Nielsen's Respondent Level Data (RLD) feed, helping media agencies and planners.
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Mar 13, 2024 ∙ 1 min
National CineMedia to offer guarantees on business outcomes this upfront
NCM is bringing new offerings to market for advertisers seeking solutions in the $20 billion-plus video upfront marketplace.
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Dec 22, 2023 ∙ 1 min
Alternative media tries to grab the spotlight, but the economy has other plans
Most of the media trade headlines revolve around connected TV, search and programmatic buying of digital inventory. Far less attention is...
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