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Discover NCM:
Cinema Advertising Transformed

The Most Premium Video Full Funnel Advertising Solution in the Media Marketplace

Cinema advertising has changed. Once purely a brand-building medium, advertising at the movies is now also an effective performance-driven platform in today’s ever-evolving, complicated media landscape. Offering unrivaled reach and scale, an unduplicated, coveted young and diverse audience, with revolutionary measurement solutions and the highest attention scores – all in a brand safe, immersive ad environment… NCM puts the “premium” in premium video for today’s marketers. What makes us unique?

The most sought after, attentive audience

Young, diverse and at the movies.

NCM’s audience is comprised of multicultural Gen Zs and Millennials. A whopping 73% of all adults 18-49 went to the movies in 2023, with 7 out of 10 moviegoers in the top 10 markets belonging to NCM. And they are the most attentive at the movies, with cinema ranking #1 in attention metrics vs. all other premium video mediums.  Each week, our moviegoers show up and they engage with our advertisers’ content in a brand-safe environment.

Did you know?

Our median age is 30, and cinema delivers more adults 18-49 than the top 9 TV shows combined from the 2023 TV season. Plus, they pay attention to an average 25.1 seconds of a :30 ad at the movies.

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30

Median Age

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60%

Diverse Weekly
Average

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56%

3X

Cord-cutters /
cord-nevers

Greater spend than the general population

We get powerful cultural moments

Movies drive the cultural conversation.

Cinema brings out the FOMO effect! More adults 18+ went to the opening weekend of Barbenheimer (18.5M) than attended all four major league sporting events over 12 months (14.4M)! Barbenheimer ratings toped 63 prime shows combined, and the top 20 AVOD streaming shows. And 5x the number of people who attended Taylor Swift's Eras Tour saw the film on the big screen. It’s an immersive, shared, cultural experience.

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Did you know?

The movies dominate social chatter. The 2023 Top Google Trends featured Super Mario Bros., Guardians of the Galaxy, Barbie AND Barbenheimer, and Taylor’s concert film. The closest trending celeb was Lionel Messi.

The most valuable data and analytics that deliver on every KPI

NCMx revolutionizes cinema with one of the largest deterministic moviegoer datasets

Our data intelligence platfom, NCMx, provides full funnel solutions from planning through post-campaign analysis, delivering actionable insights and advanced audience targeting. From brand measurement to incrementality to attribution, we’ve got all your KPIs covered and will guarantee business outcomes for participating clients.

Did you know?

NCM’s data-driven solutions deliver up to 30% sales lift, up to 50% lift in foot traffic, and +13% in conversion (web visits/app downloads)?  Plus, we’ve delivered two times the incremental revenue across a variety of campaigns and categories.

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62%

30%

UP
TO

Awareness Lift
(Multi-Category)

Sales Lift
(CPG)

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50%

Higher QR Code Engagement
(vs. CTV)

50%

Foot-Traffic Lift
(QSR | Retail | Auto)

UP
TO

The most relevant storytelling opportunities

The ultimate creative canvas on the big screen and beyond

Our brand partners can share their story from the trailer drop through the post-movie buzz. Whether it’s custom content production leveraging high-value movie IP, pop culture sponsorships or integrations, creative distribution strategies, or a powerful experiential effort – the movies are the place to activate.

 

Did you know?

Our recent partnership with e.l.f. beauty featured the longest piece of branded content (15 minutes!) in our Noovie show, accompanied by VIP screenings of Mean Girls in key markets. 

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VIP

Screenings

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Creative Distribution

for long-form branded content

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Experiential

to amplify your campaign

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In-house

production studio

Don’t just take it from us! The VAB calls cinema the most premium of all premium video platforms given that its content is delivered transparently, in a trusted brand-safe environment, and is seen by real people within a high-quality viewing experience. Contact us today to learn more about NCM.

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