The DRIVE HARD DIE HARD GUTS-GLORY SWEEPSTAKES ("Promotion" or "Sweepstakes") begins November 9, 2012 at 12:00:01 a.m. Mountain Standard Time ("MST") and ends January 3, 2013 at 11:59:59 p.m. MST ("Promotion Period").  
1.  HOW TO ENTER:  There are two ways to enter. Beginning 12:00:01 a.m. (MST) on 11/9/12, (a) visit and follow the links and instructions to submit your online Sweepstakes entry; or (b) you may also enter by text message by texting "4RAM" to the short code "878787".  You will receive a return text message with instructions to complete the submission of your entry. Completing your entry will require you to send a second text message. 
     To enter the Sweepstakes by text message, you must have a mobile phone with 2-way messaging capabilities. By entering using this method, you consent to receive text messages from Sponsor related to this Sweepstakes. For help, text "HELP" to the short code provided; to cease receiving messages, text "STOP" to the short code. Text messaging and data rates may apply to each message sent or received. (Such charges may apply regardless of whether individual is successful in using text message functionality to enter the Sweepstakes.) Check your mobile plan for rates/details. Participation by text may not be possible on some carriers or in certain areas.
     Participants in the Promotion will be required to provide full name and a valid e-mail address. In addition, online entrants will be required to provide complete address and daytime phone number. Completing and submitting a Sweepstakes entry by either text or online are the only means of participating in the Promotion. 
     Entries must be received by 11:59:59 PM (MST) on 1/3/13. 
     Limit one (1) entry per person/mobile phone number/e-mail address per day (12:00:01 a.m. MST - 11:59:59 p.m. MST), regardless of method of entry.  If more than one (1) daily entry is received by a person, mobile phone number or email address, all entries for that day will be void and such person may be disqualified. Use of any automated program or like means to violate the entry conditions (including the entry limit) will void all that entrant's entries and that entrant will be disqualified from the Sweepstakes. 
     In the event of a dispute as to identity of an entrant, the authorized account holder of the e-mail address used to enter will be deemed the entrant. The "authorized account holder" of an e-mail address is the natural person assigned this e-mail address by an internet access provider, online service provider or other organization responsible for assigning e-mail addresses for the domain associated with the submitted address. 
2.  ELIGIBILITY:  Promotion open only to legal residents of the forty-eight (48) contiguous United States and Washington, D.C. who are eighteen (18) years of age or older.  Void in Alaska, Hawaii and where prohibited.  Employees of National CineMedia, LLC (the “Sponsor” ), Twentieth Century Fox Film Corporation, Chrysler Group, LLC, their respective parents, affiliates, subsidiaries, advertising and promotion agencies and prize providers (“Sweepstakes Entities”) and their immediate family members and/or those living in the same household of each whether related or not are not eligible to enter or win.
3.  SELECTION OF WINNERS:  Winners will be selected in a random drawing  from among all eligible entries received during the Promotion Period. Drawing will be conducted on or about the third business day following the entry deadline by Berlin Productions, Inc., an independent judging organization whose decisions are final and binding.  Potential winners will be notified by e-mail and/or telephone, in Sponsor's sole discretion.  
     Potential prize winners (or parent/legal guardian if potential prize winner is deemed a minor in his/her legal state of residence) may be required to complete and return an Affidavit of Eligibility, Release of Liability, Prize Acceptance Form and, if legally permissible, a Publicity Release within three (3) days of first notification. Potential winners (or parent or legal guardian if winner is a minor) agree that an electronic signature shall have the same legal force and effect as signing these documents by hand. Noncompliance within this time period or return of prize/prize notification as undeliverable may result in disqualification without further notice and an alternate winner selected from among all remaining eligible entries received.
     A Grand Prize winner's travel companion (or Grand Prize winner if travel companion is a minor child or ward of the Grand Prize winner) must also complete and return a notarized Release of Liability and Publicity Release (if legally permissible) within indicated time period. If Grand Prize winner is a minor, his/her parent/legal guardian will be required to accompany Grand Prize winner on Trip and will count as the Grand Prize winner’s travel companion.  If a minor is selected as the travel companion, Grand Prize winner must be his/her parent/legal guardian.  All travelers must possess required travel documents (e.g., valid photo ID) prior to departure and must agree to depart and return on dates specified by the Sponsor; dates of departure and return are subject to change.  Grand Prize trip must be taken on dates stipulated by Sponsor so as to attend the movie premiere or else prize will be forfeited.
     Odds of winning a prize will depend upon the total number of eligible entries received. There is a maximum of one (1) Grand Prize and one (1) other prize (i.e. First, Second, Third or Fourth Prize) per person/family/household/e-mail address.
     Grand Prize (2):  Each Grand Prize package consists of A 3-day/2-night trip (“Trip”) for winner and a travel companion to attend the U.S. premiere screening (“Premiere”) of the film "A Good Day To Die Hard" (“Picture”) in a U.S. city to be determined (“Destination City”) on a date and time to be determined ("Premiere Date"), estimated to be in early February, 2013. Grand Prize includes (i) round-trip coach air transportation for Grand Prize winner and one (1) travel companion from a major commercial airport nearest winner’s home (as determined by Sponsor), (ii) round-trip ground transportation in Destination City between airport/hotel/Premiere, (iii) two (2) consecutive nights hotel accommodations (one (1) standard room, double occupancy, room and tax only), and (iv) admission to Premiere for Grand Prize winner and travel companion. Approximate Retail Value (“ARV”) of each Grand Prize: $3,100.
Address of the Premiere theatre will be provided by the Sponsor within a reasonable time prior to the Premiere Date.  Grand Prize winners and travel companions are advised to arrive at least one (1) hour prior to the Premiere start time and must present photo ID.  No one will be admitted without a ticket or after the Premiere begins.  In the event Premiere does not take place as scheduled, or that timing prevents a Grand Prize winner from attending Premiere, that portion of the prize will not be awarded and no additional compensation will be provided.  No responsibility is assumed by Sponsor if the Premiere is cancelled, rescheduled, delayed or postponed, in whole or in part.  Unused tickets cannot be refunded or exchanged.  Grand Prize Winner and travel companion must follow instructions at the Premiere and behave in a respectful and appropriate manner. If Grand Prize Winner or his/her travel companion fail to do so (at Sponsor's sole discretion), then Sponsor may terminate the trip and/or take other actions without liability of any kind.
The actual value of the Grand Prize may vary depending upon date and times of travel, airfare fluctuations and hotel charges at the time of travel.  Therefore, the actual value of the Grand Prize awarded may be lower or higher at the time it is fulfilled.  Any difference between actual value and stated ARV will not be awarded. 
Travel is subject to the restrictions and conditions set forth herein.  Any costs associated with Grand Prize receipt and/or use that are not expressly stated above, including but not limited to gratuities, personal expenses, airline fees, meals, excursions, etc., are the sole responsibility of the Grand Prize Winner and his/her travel companion.  All Grand Prize-related travel arrangements will be administered by Sponsor’s authorized designee.  If a Grand Prize Winner resides within 100 miles of the Destination City as determined by Sponsor in its sole discretion, no airfare, compensation or substitute prize will be provided.  Grand Prize Winner and his/her travel companion will be required to travel on identical itineraries including the same departure date and return date.  Air transportation and hotel accommodations must be taken together and cannot be taken separately.  No changes will be made to travel details once any element(s) of the travel arrangements have been booked, except at Sponsor’s sole discretion. 
Airline tickets issued in conjunction with Grand Prize are not eligible for upgrades, frequent flyer miles or any other promotional benefit.  Sponsor will not replace any lost or stolen tickets, travel vouchers or certificates or similar items once they are in the Grand Prize Winner’s possession (or if the Grand Prize Winner is a minor, in his or her parent’s or legal guardian’s possession), or in the possession of the Grand Prize Winner’s travel companion.  Grand Prize travel is subject to capacity controls and availability.  Travel must be roundtrip.  Sponsor will determine airline and flight itinerary in its sole discretion.  No stopovers are permitted on tickets issued as the Grand Prize; if a stopover is requested by Grand Prize winner and thereafter occurs, the Grand Prize will terminate and full fare will be charged from the stopover point for the remaining trip segment(s), including the return.  Once hotel and flight arrangements have been confirmed, no changes will be allowed except by Sponsor in its sole discretion. 
     Any unclaimed and/or unused Grand Prize travel package or element thereof will be forfeited by Grand Prize Winner and will remain the property of Sponsor.  No refund or compensation will be made in the event of the cancellation or delay of any flight.  Travel is subject to the terms and conditions set forth in these Official Rules and those set forth by Sponsor’s air travel prize supplier, as detailed in the passenger ticket contract issued by such supplier.  If Grand Prize winner elects not to take a travel companion, Grand Prize winner will not receive the cash value of the travel companion portion of the prize and no additional compensation will be awarded in lieu thereof. 
     First Prize (10): Die Hard movie DVD Collection Set. Includes Die Hard, Die Hard 2: Die Harder, Die Hard with a Vengeance and Live Free or Die Hard. ARV: $60.00 each.
     Second Prize (5): Die Hard Movie and RAM Trucks Fan Pack, consisting of assorted movie memorabilia merchandise and RAM branded merchandise (one keychain, one RAM hat, and one pair of RAM gloves). ARV: $86.00 per Fan Pack. Actual retail value of prize may differ from resale value.
Third Prize (50): Each Third Prize consists of one pair of movie tickets from a participating theatre near the winner's residence (participating theatre circuits include AMC Entertainment, Inc, Cinemark Holdings, Inc, and Regal Entertainment Group). Tickets are subject to terms and conditions of use as published or indicated thereon.
 ARV: $16.00 each (pair of tickets).
     As fully set forth in Rule 5 below, acceptance/use of the Grand Prize is expressly made contingent upon the winner (parent or legal guardian, if winner is a minor) releasing, discharging and holding harmless the Releasees (as defined below) from any and all liability in conjunction with acceptance and use of the Grand Prize.
Grand Prize is non-transferable, non-assignable and has no cash value.  No prize substitutions or cash redemptions allowed by prize winner.
Sponsor reserves the right to substitute a prize or any element of a prize for a prize or element of equal or greater value.  All federal, state and local tax liabilities, if any, are the sole responsibility of the prize winners. All income taxes, if applicable, are the sole responsibility of winner, who will be issued a 1099 Tax Form for the value of the prize(s).  In no event will more than the stated number of prizes be awarded. 
No portion of  prize may be sold, bartered or exchanged by prize winner.  Prize will be awarded without any warranty from Sponsor of any kind. 
Acceptance of  prize(s) constitutes permission for the Sponsor and its designees to use winner’s name and/or likeness for purposes of advertising and trade in connection with the Sweepstakes without further compensation, including on a winners list, unless prohibited by law.
5.  GENERAL RULES:  All federal, state and local laws and regulations apply. 
By entering the Sweepstakes, each entrant (parent or legal guardian if entrant is a minor) agrees: (i) to be bound by these Official Rules and by all applicable laws and decisions of Sponsor which shall be binding and final; (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action, or proceeding against any of the Sweepstakes Entities or Facebook, Inc.  in connection with the Sweepstakes; and (iv) to forever and irrevocably release, defend, indemnify, and hold harmless each of the Sweepstakes Entities and their respective officers, directors, employees, agents, shareholders, representatives, successors and assigns and Facebook, Inc. (collectively the “Releasees”), from any liability (including, but not limited to, liability for defamation, libel, slander, invasion of privacy, infringement of publicity or any intellectual property rights, any property loss, damage, personal injury, bodily injury, death, expense, accident, delay, inconvenience or irregularity, and any indirect, incidental, consequential, special, punitive or exemplary damages of any kind even if the Releasees have been advised of the possibility of such loss or damages), costs and expenses (including, without limitation, reasonable outside attorneys’ fees) that may arise in connection with: (a) the Sweepstakes, including, but not limited to, any Sweepstakes-related activity or element thereof, and the entrant’s entry, participation or inability to participate in the Sweepstakes, (b) the violation of any third party privacy, personal, publicity or proprietary rights, (c) typographical errors in these Official Rules or any Sweepstakes promotional materials, (d) acceptance, attendance at, participation in, possession, travel related to, defects in, delivery of, use, misuse or inability to use  prize (or any component thereof), (e) any change in the prizing (or any components thereof) due to unavailability, business or creative considerations, or due to reasons beyond Sponsor’s control, (f) any wrongful, negligent, or unauthorized act or omission on the part of any of the Sweepstakes Entities, or any of their agents or employees, (g) cancellations, delays, diversions or substitutions or any act or omissions whatsoever by the air carrier(s), or other transportation companies, hotel(s), or any other persons providing any of these services and accommodations to passengers including any results thereof such as changes in services or accommodations necessitated by same, (h) lost, stolen, damaged, delayed, or misdirected baggage, (i) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof) or (j) the collection, use and/or sharing of entrant’s personally identifiable information by Sponsor or its designees.  Winner (or parent/legal guardian if winner is a minor) assumes all liability for any injury or damage caused, or claimed to be caused, by participation in this Sweepstakes or use or redemption of  prize. 
Entrants (or parent/legal guardian if entrant is a minor) agree to release, discharge and hold harmless Releasees from and against any and all liability and damages.  By participating in this Promotion, entrants (or parent/legal guardian if entrant is a minor) agree to be bound by the Official Rules and the Sponsor and judges’ decisions which are final and binding.  In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control.  Sweepstakes Entities are not responsible for any typographical or other error in the printing of the offer, administration of the Sweepstakes or in the announcement of the prize winners.   
     NOTICE TO ENTRANTS:  ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.  Releasees are not responsible for faulty, incorrect or mistranscribed phone or email transmissions, incorrect announcements of any kind, technical hardware or software failures of any kind including any injury or damage to any person's computer or mobile phone related to or resulting from participating in or experiencing any materials in connection with the Promotion, lost or unavailable network connections, or failed, incomplete, garbled or delayed computer or phone transmission that may limit a user's ability to participate in the Promotion.  Sponsor reserves the right to cancel or modify the Promotion if fraud, misconduct or technical failures destroy the integrity of the program; or if a computer virus, bug, or other technical problem corrupts the administration or security of the program as determined by Sponsor, in its sole discretion. In such event, Sponsor will make the prizes available to be won in a manner determined by Sponsor in its sole discretion to be fair, appropriate and consistent with these Official Rules. Notice of such action by Sponsor will be posted at  Any damages to the Sweepstakes site by a participant will be the responsibility of the authorized e-mail account holder of the e-mail address submitted at the time of entry.  Proof of submitting entries will not be deemed to be proof of receipt by Sponsor.  Any entries which are suspected of being fraudulent (including those using robotic, automatic, programmed or similar methods of participation) will be disqualified, based on determinations made solely by Sponsor and its agency.  Sponsor reserves the right to prohibit the participation of an individual if fraud or tampering is suspected or if the account holder fails to comply with any requirement of participation as stated herein or with any provision in these Official Rules.
6.  PRIVACY POLICY:  All information collected by Sponsor in connection with the Sweepstakes will be subject to the National CineMedia Privacy Policy available at  
     If entering the Sweepstakes online by clicking on a link to the Sweepstakes entry page on Sponsor's or a prize supplier's Facebook page, you are providing your information to Sponsor,  not to Facebook.
7.  WINNERS’ LIST: For the first name, last initial and state of prize winners whose prize values exceed $25.00, send an email with Subject Line: “DRIVE HARD DE HARD GUTS-GLORY SWEEPSTAKES" to Requests must be received by 5:00:00 p.m. MST, January 14, 2013.
8.  DISPUTES:  Sweepstakes, including construction, validity, interpretation and enforceability of these Official Rules shall be (1) governed by the laws of the State of Colorado without regard to choice of law or conflict of law principles (whether of the State of  Colorado or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Colorado; (2) any dispute, claims and causes of action arising out of or connected in any way with the Sweepstakes or the award of  prizes  shall be resolved individually, without resort to any form of class action, and brought exclusively in a federal or state court in Arapahoe County, Colorado; (3) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (4) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses (if any), and any and all rights to have damages multiplied or otherwise increased.
                 SPONSORED BY:  National CineMedia, LLC, 9110 E. Nichols Ave., Suite 200, Centennial, CO 80112.
                 This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Facebook.
Twentieth Century Fox Film Corporation, Chrysler Group, LLC and their parents, affiliates, and subsidiaries are not responsible for the administration or execution of this Sweepstakes.
© 2012 National CineMedia, LLC. All rights reserved.