GHDWEB01
Auditorium

NCM: America's Movie Network

The newest affiliate in your marketplace with premium digital video inventory

World Class Content

NCM Average Weekly Ratings by Quarter for Key Adult Demos

 
Source: Nielsen Cinema Audience Reports Jan-Dec 2016; Adjusted to reflect NCM spot placement.

Annual Average Audience Composition of Key Demos

 
Source: Nielsen Cinema Audience Reports Jan-Dec 2016; Nielsen Npower Average ABC, CBS, Fox and NBC Primetime Live + 7 Jan-Dec 2016 (Excludes Specials, Repeats and Sustainers)

Huge Nielsen Ratings

Targeted Reach.
Better Engagement.

Targeted Reach.
Better Engagement.

 
Source: Nielsen Cinema Audience Reports A18-49 Jan-Dec 2016

Incredible Engagement

Source: NCM Intercept Tests (Jan ‘13-Jan ‘16) Nielsen, Market Force, eWorks.
 
Source: NCM Intercept Tests (Jan ‘13-Jan ‘16) Nielsen, Market Force, eWorks.
Source: Nielsen Brand Effect (NBE) Jan 2011-Sept 2016 A18-49.
Nielsen Brand Effect measures ad effectiveness for NCM (FirstLook) and TV by asking panelists questions about the creative they viewed in each medium.
 

NCM Moviegoers (vs. U.S. Pop)

Affluent

Educated

Educated

Highly Influential Across Key MRI Categories

 
Source: 2016 GfK Spring Study, Base=A18+, NCM Moviegoer defined as attending 1+ Movies/Month and visited an AMC, Cinemark/Century or Regal Cinema in the past 12 months, indexed against Total US Pop 18+.