National CineMedia (NCM)’s network is the largest digital in-theater network in North America. It allows for the targeted distribution of NCM’s FirstLook pre-show to over 40 leading national and regional theater circuit affiliates including AMC Entertainment Inc., Cinemark Holdings, Inc. and Regal Entertainment Group nationwide.
NCM Cinema Network Statistics*
Through the use of NCM’s proprietary Digital Content Network (DCN) and digital multicast technologies, NCM is able to automatically schedule, deliver, play, and reconcile advertising and entertainment content on a national, regional, local, theater and auditorium level.
Located in NCM’s headquarters in Centennial, CO, the DCN Network Operations Center (NOC) operates 24 hours a day, seven days a week to proactively monitor and manage approximately 598,000 alarm points and approximately 99,000 hardware devices in movie theaters throughout the country. The networking technology behind the DCN is designed to accommodate today’s state-of-the-art digital projectors.
About National CineMedia (NCM)
National CineMedia (NCM) is America’s Movie Network. As the #1 weekend network in the U.S., NCM helps brands get in front of the movies that shape the national conversation. More than 700 million moviegoers annually attend theatres that are currently under contract to present NCM’s FirstLook
pre-show in over 40 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (NYSE: RGC). NCM’s cinema advertising network offers broad reach and unparalleled audience engagement with approximately 20,400 screens in approximately 1,600 theaters in 187 Designated Market Areas® (49 of the top 50). NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ:NCMI) owns a 43.6% interest in, and is the managing member of National CineMedia, LLC.
Amy Jane Finnerty
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*As of March 31, 2016. All figures are approximate and subject to change.